Manager, Lifecycle Marketing
Outreach
Marketing & Communications
United States
USD 81k-140k / year + Equity
Posted on Apr 17, 2025
Outreach is the first and only AI Sales Execution Platform built for intelligent revenue workflows. Built on the world’s largest foundation of customer interactions and go-to-market team data, Outreach’s leading revenue AI technology helps go-to-market professionals and their companies win by intelligently accelerating decision making and elevating sellers to do their best work. Our powerful platform gives revenue teams the tools they need to design, measure, and improve a revenue strategy for every stage of the customer journey, improving efficiency and effectiveness across the entire revenue cycle. Over 6,000 customers, including Zoom, McKesson, Snowflake, SAP, and Okta use Outreach to power workflows, put customers at the center of their business, improve revenue results, and win in the market.
Outreach is a privately held company based in Seattle, Washington, with offices worldwide. To learn more, please visit www.outreach.io.
Outreach is looking for a strategic and data-driven Lifecycle Marketing Manager who is passionate about putting the customer first. As a people manager, the Lifecycle Marketing Manager is responsible for leading a high performing team, as well as developing and executing the lifecycle marketing campaigns that maximize customer engagement, retention, and revenue throughout the customer journey. You will play a pivotal role in shaping and defining the retention marketing efforts across all stages of the customer lifecycle.
Location: Open to remote within the US.
Your daily adventure will include:
- Develop, refine and enhance lifecycle marketing strategies that increase customer adoption, satisfaction, and revenue.
- Create and manage advanced customer segmentation and targeting strategies to optimize the customer journey.
- Design and implement digital experiences, including email, in app, nurtures, digital events that drive long-term adoption across the Outreach user base.
- Manage the onboarding strategy to create a guided, intuitive experience for Outreach users
- Use data to build a best-in-class Office Hours strategy based on customer needs
- Analyze diverse data sources to create highly targeted segments for improved customer adoption and retention KPIs.
- Collaborate with customer voice team to A/B test and experiment with existing and new campaigns
- Work closely with cross-functional teams (including product, sales, marketing, and customer success) to ensure cohesive and aligned marketing efforts
Our Vision of You:
- 5+ years of experience in lifecycle marketing or related field and 2+ years of team lead or management experience.
- Strong problem-solving and analytical skills and ability to use data to inform decisions.
- Deep knowledge of marketing best practices, including email deliverability, personalization, segmenting, testing and reporting
- Motivational and empathetic people manager
- Experience with marketing and analytical tools, such as Marketo, Pendo, Amplitude, Tableau, Snowflake, Blueconic a plus
- Excellent communication and collaboration skills.
- Bachelor's degree in marketing, business, or related field.
The annual base salary range for this role is $81,000-$140,00 USD. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. We also have a location-based compensation structure; there may be a different range for candidates in other locations.
#LI-KH2 #LI-remote
Why You’ll Love It Here
• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military
Outreach is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.
