Growth Marketing Manager
Outreach
Your Daily Adventures Will Include
- Research, identify and manage 3rd party programs with industry partners that can generate awareness and demand generation through selective advertising, podcasts, webinar programs
- Develop and manage monthly hosted webinar program as well as our virtual product launch events to showcase Outreach as thought leaders and drive demand with customers and prospects
- Manage large, brand to demand advertising campaigns such as DOOH ads
- Manage other demand generating campaigns such as content syndication, executive appointment setting and thought-leadership video series.
- Provide Events support as it relates to promoting the third-party and hosted events and follow up activity
- Collaborate with cross-functional teams—including segment marketing leaders to ensure program alignment with segment objectives and revenue targets, and product marketing to ensure alignment with corporate and persona-based messaging.
- Track, measure, and report on program performance, providing actionable insights and recommendations for continuous improvement.
Basic Qualifications
- 4+ years of experience in B2B marketing program or campaign management, preferably within a SaaS or technology company.
- Experience managing large budgets and aligning them to business priorities
- Strong sense of creativity, imagination, and innovation
- Strong attention to detail with an analytical mind and outstanding problem-solving skills.
- Excellent project management, organizational, and communication skills.
- Ability to work collaboratively in a fast-paced, high-growth environment.
- Data-driven mindset with a passion for testing, learning, and optimizing marketing programs.