Senior Web Strategist
Outreach
Operations
United States
USD 125k-145k / year + Equity
Posted on Dec 11, 2025
About Outreach
Outreach, founded in 2014, is the only complete AI Revenue Workflow Platform that helps sales leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. Outreach infuses agentic AI to power 100s of use cases across sales motions. From new logo prospecting to renewal and expansion, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Global organizations use Outreach to power their revenue teams, including SAP, Siemens, Snowflake, ZoomInfo, and Verizon to name a few. To learn more, please visit www.outreach.io.
The Role
We are seeking a Senior Web Strategist to lead the planning, execution, and optimization of our owned digital properties. This role blends strategic thinking with hands-on project management to ensure website initiatives are well-planned, efficiently executed, and aligned with business objectives. The ideal candidate will have strong experience managing cross-functional teams, coordinating web projects from concept to launch, and continuously improving performance through data-driven decisions.
Location: Remote, United States
Your Daily Adventures Will Include
- Strategic Planning
- Develop and maintain a comprehensive web strategy roadmap aligned with company goals and marketing initiatives.
- Define project scopes, timelines, milestones, and success metrics for all website initiatives.
- Partner with stakeholders to translate business objectives into actionable website strategies.
- Partner with technical lead of the website to prioritize back-end updates and technical debt projects
- Project Management
- Serve as project lead for website redesigns, migrations, page builds and new feature implementations.
- Create and manage detailed project plans, schedules, and task assignments using tools like Asana, Trello, or Jira.
- Coordinate cross-functional teams (design, development, content, marketing stakeholders) to ensure projects are delivered on time and within scope.
- Monitor project progress, identify risks or blockers, and proactively develop solutions.
- Manage vendor relationships, contracts, and deliverables for external agencies or freelancers.
- Conduct post-project reviews to assess performance and identify areas for improvement.
- Performance & Optimization
- Track and analyze key website performance metrics (traffic, engagement, conversions) to inform decision-making.
- Lead A/B testing program and UX assessments to improve user experience and site performance.
- Design and execute Conversion Rate Optimization initiatives with clear hypotheses and measurable outcomes.
- Maintain documentation of processes, workflows, and strategic initiatives for transparency and continuity.
- Collaboration & Communication
- Act as the primary point of contact between marketing stakeholders and design teams for web initiatives.
- Communicate project updates, risks, and results clearly to both technical and non-technical stakeholders.
- Facilitate alignment between creative and technical contributors to ensure cohesive digital experiences.
Our Vision of You
- 7+ years of experience in web strategy, digital project management, or website operations.
- Proven success managing website projects from conception to completion.
- Strong understanding of UX principles, SEO best practices, and content management systems (e.g., Webflow, Drupal, Wordpress).
- Proficient in project management tools (e.g., Asana, Jira, Trello) and analytics platforms (e.g., GA4, Amplitude).
- Excellent organizational, communication, and leadership skills.
- Ability to balance multiple projects in a fast-paced environment and deliver measurable results.
Preferred Skills
- Experience with Agile or Scrum methodologies.
- Familiarity with front-end technologies (HTML, CSS, basic JavaScript).
- Understanding of accessibility standards and web compliance (WCAG, GDPR).
- Background in digital marketing, digital analytics, UX, CRO, and/or content strategy.
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Why You’ll Love It Here
• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military
Outreach is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.
125000 - 145000 USD a year
The annual base salary range for this role is $125,000-$145,000. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate's skills, qualifications, location and experience. Final offers are determined through a holistic assessment and will vary within the posted range. Your Recruiter will share specific details based on your location and role during the hiring process.
