Content Marketing Manager
Outreach
Content Production
- Write and edit compelling content across multiple formats, including blogs, ebooks, emails, landing pages, digital ads, and multimedia content, to build brand awareness and accelerate pipeline
- Own and evolve the "Outreach on Outreach" program, including planning, producing, and distributing educational, expert-led content with a strong emphasis on video and multimedia storytelling
- Partner closely with internal subject-matter experts to create video-first and educational content that helps customers and prospects better understand how to use Outreach
- Collaborate with product marketing, sales, customers, industry experts, designers, and freelance writers to scope and produce relevant, high-impact content
Content Distribution & Amplification
- Work with the social media team on strategic promotion across channels like LinkedIn, Facebook, and Twitter for flagship events, webinars, and major campaigns
- Partner with cross-functional teams to ensure content is effectively repurposed and distributed to maximize reach, engagement, and ROI
- Publish and internally socialize final content across appropriate channels based on the content dissemination plan
- Support content workstreams tied to major website initiatives, including launches and ongoing best-practice optimization
- Follow editorial governance and coach writers and vendors to ensure consistency in brand voice, style, and tone
- Optimize content for SEO and lead generation, and monitor performance to understand impact on traffic, pipeline, and revenue
Content Management & Operations
- Maintain and evolve the content planning process and editorial calendar in Asana to support scalable and repeatable execution
- Own day-to-day project management for agency- and contractor-supported initiatives, including intake, prioritization, timelines, Asana setup, and cross-functional coordination
- Provide clear guidance, feedback, and direction to external partners to ensure projects are delivered on time, on brand, and on budget
Your Qualifications
- Excellent written and verbal communication skills
- 5+ years of experience in a content marketing role at a high-growth SaaS company or marketing agency
- Portfolio showcasing B2B demand generation content required
- Strong experience working with freelancers, agencies, and vendors
- Proven ability to manage multiple projects with many stakeholders and competing priorities
- Demonstrated success driving traffic, engagement, and revenue through content
- Hands-on experience with website management, analytics, SEO, and social platforms
- Interest or experience in video and multimedia content planning or production is a strong plus
- Proficiency or working experience with AI writing and productivity tools such as ChatGPT, Claude, or similar platforms
- Experience creating sales-facing content and/or working closely with sales teams
- Bachelor’s degree in Marketing, Journalism, or a related field
70000 - 110000 USD a year