Director of Lifecycle Marketing
PadSplit
Marketing & Communications
United States
Posted on Mar 29, 2025
The Role We Need:
PadSplit is looking for a Director of Lifecycle Marketing to create data-driven strategies that enhance member and host engagement, improve retention, and optimize the customer journey. This role is critical to scaling our lifecycle marketing efforts, refining personalized communications, and driving meaningful impact through promotions, referral programs, and notification initiatives.
The Person We Are Looking For:
The ideal candidate is a seasoned lifecycle marketer with expertise in designing automated, personalized campaigns across multiple channels. They must have a strong analytical mindset, a passion for understanding customer behavior, and a track record of using data to drive innovative strategies. The right candidate thrives in a collaborative, cross-functional environment and is motivated to lead initiatives that transform user engagement and retention at PadSplit.
Here’s What You’ll Do Day-To-Day:
- Lifecycle Strategy Development: Create and execute lifecycle marketing strategies to optimize engagement and retention.
- Campaign Management: Design and launch integrated marketing campaigns across email, SMS, push, and in-app channels.
- Promotions Oversight: Manage promotions and referral programs to drive sustainable growth and engagement.
- Lifecycle Mapping: Identify key moments in the member and host lifecycle to enhance onboarding, activation, and advocacy.
- Data Analysis: Analyze performance metrics and extract insights to optimize marketing strategies.
- Cross-Functional Collaboration: Work closely with product, engineering, and data teams to refine automation and personalization.
- Experimentation Leadership: Lead A/B testing to optimize engagement and retention strategies.
- Notification Strategy: Manage notification channels to ensure timely and personalized communication.
- Content Personalization: Build segmentation and behavioral triggers for tailored marketing messages.
- Trend Monitoring: Stay updated on industry trends to incorporate best practices into marketing efforts.
Here’s What You’ll Need To Be Successful:
- Marketing Expertise: 8+ years of experience in lifecycle or retention marketing.
- Strategic Thinker: Proven ability to create and execute customer engagement strategies.
- Data-Driven Approach: Strong analytical skills to interpret data and drive decision-making.
- Technical Proficiency: Experience with marketing automation tools, CRM platforms, and analytics software - we use Braze, Iterable, and Hubspot.
- Channel Knowledge: Expertise in email, SMS, push notifications, and in-app messaging.
- Collaboration Skills: Experience working with cross-functional teams, including product and engineering.
- Industry background: Familiarity with marketplace, fintech, or real estate sectors.
- Innovation Mindset: Passion for testing, learning, and implementing new marketing approaches.
- Customer Behavior Insight: Deep understanding of segmentation and personalized communication strategies.
- Results-Oriented: Track record of improving engagement, retention, and monetization metrics.
- Leadership Abilities: Strong communication and leadership skills to drive projects and inspire teams.
The Interview Process:
- Your application will be reviewed for possible next steps by the Hiring Manager.
- If you meet eligibility requirements, the next step would be a phone screen with a member of the PeopleOps team for about thirty (30) minutes.
- If warranted, the next step would be a video interview with our Head of Marketing for forty-five (45) minutes.
- If warranted, the next step would be a video interview with a panel of key stakeholders for two (2) hours. For this interview, a candidate would execute a live assessment to the panel for discussion.
- If warranted, then we move to offer!
Compensation, Benefits, and Perks:
- Fully remote position - we swear!
- Competitive compensation package including an equity incentive plan
- National medical, dental, and vision healthcare plans
- Company provided life insurance policy
- Optional accidental insurances, FSA, and DCFSA benefits
- Unlimited paid-time (PTO) policy with eleven (11) company-observed holidays
- 401(k) plan
- Twelve (12) weeks of paid time off for both birth and non-birth parents
- The opportunity to do what you love at a company that is at the forefront of solving the affordable housing crisis
