About Pay4Me

Pay4Me’s mission is to ensure that no international student faces deportation due to payment-related issues by providing a seamless and faster way to complete tuition and fee payments from African and developing countries. We are committed to empowering students and their families by removing barriers to education through reliable and efficient payment solutions.

In just over four years, our growing team has introduced a steady cadence of innovation within the cross-border tuition, school fees, and migration-related payments landscape, such as same-day 24-hour cross-border payments, the ability for customers to pay directly foreign tuition and fees their local banks in local currencies, instant SEVIS, WES, and Application fee payments and much more. We are doubling down on our mission to help build out Africa’s educational and school fee payment infrastructure.

About the Role

We are looking to hire a dynamic and creative Marketing manager who is passionate about driving growth and creating impactful campaigns. You will play a pivotal role in crafting, developing and executing our marketing strategy, ensuring Pay4Me remains the leading platform for international tuition payments, banking, and financial services for international students, immigrants, and their families. The ideal candidate will have experience in marketing for fintech, edtech, or cross-border payments companies, focusing on African and emerging markets. Experience working with underserved multicultural communities or groups will also be an added advantage.

Key Responsibilities

• Marketing Strategy Development: Craft and execute comprehensive marketing strategies to drive awareness, acquisition, and retention across digital, social, and offline channels.
• Content Creation: Oversee content creation for our website, social media, email campaigns, and partner communications, ensuring the messaging aligns with our brand and resonates with international students, immigrants, and stakeholders.
• Partnership & Influencer Management: Develop and maintain relationships with universities, payment and banking partners, influencers, and other critical stakeholders in the education, cross-border payments, immigrant banking, and fintech industries.
• Brand Management: Manage and elevate Pay4Me’s brand, ensuring consistency and impact across all platforms.
• Performance Analysis: Track and analyze the performance of marketing initiatives using data-driven insights to inform and optimize future strategies.
• Campaign Management: Plan and execute campaigns to grow our presence in key markets (Africa, Southeast Asia, North America, etc.) with a strong focus on ROI and measurable impact.
• Team Leadership: Build and lead a high-performing marketing team, fostering creativity and growth.

Qualifications

• Proven experience in a marketing leadership role within fintech, edtech, immigrant banking, or cross-border payment platforms.
• Experience working in or marketing to African or immigrant markets, with a deep understanding of multicultural nuances.
• Strong project management skills with the ability to execute multi-channel campaigns.
• Data-driven approach with proficiency in marketing analytics and tools.
• Excellent written and verbal communication skills, with a knack for storytelling and content creation.
• Demonstrated ability to work in a fast-paced, startup environment.
• Passionate about education, financial inclusion, and empowering international students.

Preferred Skills

• Experience with digital marketing tools like Google Analytics, SEO, SEM, and social media platforms.
• Knowledge of payment processing systems and cross-border financial services.
• Familiarity with university networks, international student study abroad and visa processes, and higher education/study abroad industry.
• A solid understanding of influencer and partnership marketing.

Benefits

• Competitive Salary.
• Official Laptop
• Health Insurance.
• Hybrid Working.
• All-expense Paid Team offsites.
• Paid Annual Leave.
• Professional Development Budget.
• Life Insurance.
• Remote Work Budget.
• Monthly Internet Reimbursement
• Paid birthday day off.
• Team-building events.
• Paid parental leave.
• Gym Reimbursement.
• Mental Health Resources.

Application Instructions

Send your resume and cover letter to hr@pay4me.app with the job title as the subject.