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London, UK · United Kingdom

Played has developed the easiest and most affordable way for sports providers to sell their activities online. Played is applying digital commerce principles to the participation sports industry. Within a few minutes any sports provider in the world can build an online store to sell a range of activities (including facility slots, sessions and courses). We have focused on the end user experience and worked backwards to deliver a product which is truly easy to use for both providers and their customers. Our model is freemium with transaction fees which allows sports providers (who typically have low software budget relative to the revenue that they generate) to onboard with less friction. Our customers include The R&A, England Golf, Badminton England, Schools, Clubs, Local Gov.

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