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Senior Growth Marketing Manager



Marketing & Communications, Sales & Business Development
Santa Monica, CA, USA
Posted on Tuesday, June 18, 2024

Our Mission:

To capture the hearts and minds of millions of players across the world by creating unforgettable games powered by the best technology.

Why you'll want to come to work:

Our Senior Growth Marketing Manager role offers the rare opportunity to drive profitable growth on the next massive hit in the match-3 genre - Treasure Party.

This is a high-impact role where you will own achieving performance goals for our top mobile title. Leveraging your expertise in marketing and user acquisition, you’ll drive substantial growth for a game that has already achieved product-market fit. You’ll strategically navigate the nuances of multiple ad networks to scale effectively and maximize returns.

Who You Are:

  • Proactive Achiever: You effectively take initiative to achieve results for the business, supported by sound reasoning and detailed execution plans.
  • Growth-Focused Performer: You focus on the results and the company’s success, understanding that this enables success for everyone in the company. You level yourself up and drive the business forward.
  • Solution Seeker: Fueled by curiosity, you explore the underlying reasons behind decisions and processes, and have insight to understand how they connect to the big picture.
  • Collaborative Teammate: You actively foster strong dynamics within and between teams, contributing to our collective success.

What you'll get to create:

  • Strategic Execution: Develop and implement processes and frameworks for profitable user acquisition campaign strategies at scale, mastering the CAC vs. LTV equation.
  • Creative Testing: Conceptualize and iterate on ad creatives to surpass performance goals.
  • Performance Metrics: Measure and exceed performance KPIs across all user acquisition channels and stages of the acquisition funnel.
  • Cost/Benefit Analysis: Conduct and communicate cost/benefit analysis of user acquisition projects, including creative testing and campaign initiatives.
  • Budget Optimization: Strategically allocate and manage marketing spend for profitability and scale.
  • Performance Evaluation: Develop tools and frameworks for ongoing performance measurement, evaluation, and optimization of user acquisition efforts.
  • Benchmarking: Lead the benchmarking and competitive reporting process to gather market intelligence and shape performance objectives, staying ahead of industry trends.
  • Adapt and Iterate : Create action and testing plans to continuously iterate on existing processes, and enhance effectiveness in user acquisition, ensuring responsiveness to evolving market dynamics and continued achievement of growth targets.
  • Collaboration: Partner cross functionally to devise and analyze product experiments, contributing to data-driven decision making.

What you'll bring to the team:

  • Education: BA/BS degree required; a Master's degree is a plus.
  • Experience: 6+ years of digital marketing/user acquisition experience, preferably in the mobile app or mobile gaming space.
  • Budget Management: Proven experience in profitably and responsibly scaling marketing spend across multiple digital media channels.
  • Analytical Skills: Strong analytical abilities with the capability to apply business strategy to data analysis and recommendations.
  • Industry Knowledge: Deep understanding of the mobile user acquisition and marketing landscape, including mobile analytics and mobile attribution.
  • Communication: Excellent communication skills, with the ability to proactively share ideas, deliver marketing strategy and partner cross functionally
  • Project Management: Proven ability to plan and manage multiple concurrent projects efficiently.
  • Technical Skills: Proficiency in Excel, Tableau, Looker or similar analytics/visualization software

What we can offer you:

  • Unmatched learning opportunities and mission driven team
  • Competitive compensation and equity options
  • Comprehensive medical, dental, vision, life, long term disability & pet insurance
  • Flexible time off
  • 401K plan with company match
  • Brand new creative office space equipped with tons of natural light, communal areas for collaboration and free parking
  • Walking distance to restaurants, coffee shops, and the metro
  • Stocked kitchen with snacks and beverages
  • Regular team building events
  • Help build and support awesome GAMES. For a living! Who doesn't love games?

At PlayQ, we leverage competitive benchmarking data when setting each role’s base pay range. Individual base salary will be determined based on job-related factors which may include knowledge, skills, experience, scope of role, business need and geographic location.

The estimated base pay range for this role is listed below.

$130,000-$165,000 USD

Additional information:

  • In-office location: Santa Monica, CA
  • This role is open to remote employees located in select US states including California, Washington, Nevada, Texas, Florida, Pennsylvania, New York and Georgia.
  • This role is offered as a full time position.

About Us:

PlayQ is a rapidly growing global entertainment and technology company delivering high-quality mobile titles and innovative game development solutions to a worldwide audience. Our games have been downloaded more than 60 million times across the globe, with millions of users playing every day!

Our dedicated teams, based in Santa Monica, CA, work together to craft the clever, visually stunning, and unforgettable experiences that our players love. Our emphasis on individual leadership means each team member has the opportunity to make a big impact, while our commitment to creative freedom gives them the ability to create whatever they can imagine.

It’s this mindset that has led us to develop our own IP, infuse games with rich storytelling, build our own development tools, and solve the deepest technical challenges - all in the name of disrupting the mobile gaming landscape.