Pod People is a full-service podcast and multimedia production company working with global brands, tech companies, and media teams to create content that always finds its audience.

We are looking for a senior social role to define what bold, platform-native content looks like at the highest level. This is a senior creative and strategic role for someone who lives at the intersection of storytelling and culture — someone who can turn a launch, a campaign, or a single moment into social assets that stops the scroll, stands out from the noise, and builds the kind of presence that makes our work impossible to ignore.

You'll own social strategy and asset creation across our client roster, spanning entertainment networks to tech startups, across podcasts, video series, and social-first content. Internally, you’ll transform Pod People’s own channels into a living portfolio and innovation lab, while building smarter workflows, reusable creative frameworks, and production workflows that scale.

If you're chronically online and obsessed with what’s working on every platform right now, energized by working with a wide variety of clients, and driven to build better systems — this is the role for you.

PRIMARY RESPONSIBILITIES:

I. Client Social Strategy & Content Creation

• Develop cutting-edge social strategies for our podcast launches and other client campaigns
• Present (and dazzle!) clients with brilliant social concepts in pitch meetings, development workshops and beyond
• Transform our current social client work into trend-aware, platform-optimized content
• Craft strategic social strategies and frameworks for clients from B2B software platforms to the biggest entertainment brands
• Audit and refresh our Marketing Social Strategy presentation by incorporating up-to-date best practices and client-focused creative strategies
• Create dynamic social templates for each project in all relevant formats
• Create and assemble short-form content, including internal and external video projects, and incorporating video, music, sound effects, visual effects, still graphics, motion graphics, and captions (this role will have support from our post-production team, but you should be very comfortable cutting assets yourself)
• Audit and improve YouTube thumbnail practices across our content team
• Support the concepting, strategizing, and executing of 360 Marketing campaigns to grow/engage the target audience and increase brand awareness
• Design content concepts and tried-and-true social segment formats during development workshops and pre-production cycles
• Convince clients to take creative risks and move beyond safe, expected approaches
• Swing to support long-form content and our Head of Video

II. Pod People Brand Development

• Own the overall social strategy and content creation across multiple platforms for Pod People’s social channels
• Strategically grow Pod People’s social audience to attract potential clients, partners and listeners for our shows
• Audit and enhance our Instagram and LinkedIn presence to serve as a compelling portfolio
• Craft a launch strategy for Pod People’s TikTok account
• Track, report, and analyze social media analytics related to Pod People initiatives — both for the company, and for clients
• Work with Ops/Production to create an efficient process that highlights our best wor
• Use our channels as testing grounds for innovative concepts and case studies

III. Operational Innovation

• Streamline workflows and implement AI tools to make social production more efficient
• Establish creative templates + blueprints for scalable content production
• Provide a social media tutorial to level up podcast producers’ social skills
• Contribute to external and internal video workflows and provide feedback and mentorship to external contractors to maintain high video standards across all projects
• Collaborate with Producers and Project Managers to properly share, store, and archive social assets
• Bring a love of experimentation, such as A/B testing, evaluating results, and building new features to improve engagement, growth and conversion

IV. General

• Stay up-to-date on social media, pop culture and podcasting trends and translate into recommendations to strengthen Pod People’s brand and social presence
• Research the latest trends, equipment, software, and other tools and provide ongoing recommendations for improving our video production & post-production workflows
• Attend team meetings and support team special projects, as needed

MINIMUM QUALIFICATIONS & EXPERIENCE:

• 5+ years experience in social media marketing and social content creation
• Proven track record of impactful audience growth and engagement
• Experience working with both business/tech and lifestyle/entertainment content
• Exceptional short-form video creation and editing skills
• Exceptional copywriting skills (able to adapt to any style of client voice)
• Experience leading creative projects at an advertising agency, production company, in-house marketing department, consulting firm, or similar environment
• Experience using data-driven marketing to contribute to the growth of an audience or subscriber base
• Deep knowledge of all major social channels (YouTube, LinkedIn, Instagram, TikTok, Threads, X)

DESIRED CHARACTERISTICS

• Organized, detailed, and communicative
• Team player with a collaborative disposition
• Creative problem solver and systems-oriented
• Self-directed and motivated
• Entrepreneurial and innovative

SOFTWARE SKILLS

• Design and editing tools (Premiere Pro, After Effects, Illustrator, Photoshop, InDesign)
• Social analytics tools (HootSuite, Sprout Social, HubSpot, etc.)
• Descript
• Slack
• Monday.com
• Airtable
• Dropbox
• Google Drive

COMPENSATION AND BENEFITS

This is a remote, full-time role with a salary in the range of $80,000-$100,000 annually. Pod People covers 70% of premiums on healthcare, generous PTO, and a 3-day weekend each month. We strive to create a welcoming and inclusive company culture with every addition we make to our team.

POD PEOPLE IS AN EQUAL OPPORTUNITY EMPLOYER

Pod People is proud to provide equal employment opportunities to all qualified individuals and to administer all aspects and conditions of employment without regard to the following: Race, Color, Age, Sex, Sexual orientation, Gender, Gender identity and gender expression, Religion, National origin, Pregnancy, childbirth, Marital status, Physical or mental disability, Military or veteran status, Citizenship and/or immigration status, or any other protected class.