Potion is bringing an evidence-based approach to alternative medicine. We have launched a direct-to-consumer brand anchored in ancient, holistic remedies and practices. Our first herbal remedy, the Immunity Potion, which launches this fall, combines 11 Ayurvedic ingredients all clinically studied for their Immunity-enhancing properties. Our vision is to not only create an array of trusted natural remedies rooted in ancient medicine (ex: Chinese Medicine, Homeopathy, etc.) but to leverage technology and community-sourced behavioral health data to drive research and trust in the complementary and alternative medicine space.