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Head of Product Marketing

Preply

Preply

Marketing & Communications, Product
Barcelona, Spain
Posted on Friday, June 14, 2024

At Preply, we are unlocking human potential through learning.

We believe learning with a great tutor is life-changing. That’s why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This is how we deliver progress, create engagement and keep our global community of learners motivated. So far, over 32,000 tutors have given more than 15 million lessons to learners from over 175 countries.

Join our B2B Growth Chapter:

Preply launched a Business solution that is now growing exponentially and that will represent a substantial part of our business in the coming years. We offer companies a flexible and effective way to upskill and give more confidence to their employees with languages.

As the Head of Product Marketing, you will ensure the growth of Preply Business ensuring that our Product resonates with a well identified target audience across our core geographies. You will be part of the growth team, with close collaboration with Sales, Product and User Research.

What you’ll be doing:

  • Identify and Prioritize Target Segments: Collaborate with our Data and SDR/Sales/Account management teams to iterate on Ideal Customer Profiles (ICP) and prioritize target segments and geographies
  • Craft Compelling Positioning and Messaging: Develop clear and resonant positioning and messaging that addresses the needs of our target customers. Continuously iterate on messaging through A/B testing to optimize conversion across our sales segments .
  • Create Sales Enablement Content: Produce high-quality sales enablement, starting with our pitch deck, materials tailored to different customer segments and geographies. This includes battlecards, case studies, best practice articles, email sequences, scripts, and more.
  • Align different stakeholders to ensure that our product evolves toward what resonates with our customers - including Product, Supply (our tutors), and Methodology teams
  • Iterate on key aspects of our offering, such as Pricing, in close collaboration with the revenue operation team, and Packaging.
  • Analyze and Iterate: Capture insights on why leads are not converting and leverage this information to refine ICP and Buyer Persona definition
  • Stay Competitive: Keep abreast of developments in the language learning industry and B2B SaaS best practices to ensure Preply remains competitive in the market.
  • Collaborate Across Teams: Work closely with Sales, SDR, Marketing, and Product teams to maximize the volume of Sales Qualified Leads (SQLs) and incremental Monthly Recurring Revenue (MRR)

What you need to succeed:

  • A proven track record of 5+ years of Saas product marketing, sales or sales enablement experience preferably in series B/C companies
  • Proficiency in collaborating with data and sales teams to define and iterate Ideal Customer Profiles (ICPs)
  • Experience aligning with mature Product teams to ensure product evolution aligns with customer needs
  • Experience partnering with the sales team, reviewing performance metrics, discussing challenges, and developing strategies to enhance sales effectiveness.
  • Excellent written and verbal communication skills to convey positioning, messaging, and sales content effectively
  • Team management experience

Why you’ll love it at Preply:

  • An open, collaborative, dynamic and diverse culture;
  • A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;
  • A competitive financial package with equity, leave allowance and health insurance;
  • Access to free mental health support platforms;
  • A flexible set-up with the paid relocation to Barcelona;
  • Access to Gym pass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;
  • The opportunity to shape the lives of learners and tutors through language learning and teaching in 175 countries (and counting!).

Our Principles

  • Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
  • We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
  • Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
  • Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
  • Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
  • Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
  • Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
  • Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
  • Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
  • One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Diversity, Equity, and Inclusion

Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company. Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are The World Class.