We power people’s progress.

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters.

About the Role

We’re looking for a Creative Brand Director to lead our in-house creative studio — a team that operates where brand, growth, and performance meet. This is not your typical “brand design” role: our focus is on scalable, performance-oriented creative that delivers measurable results.

You’ll drive the development of high-performing brand assets, 360° performance campaigns, and cross-channel experiences that not only look great but move the needle. You’ll help define what modern, data-informed creativity looks like — balancing storytelling and optimization, emotion and ROI.

Our studio’s work is deeply integrated with the Growth team, while also supporting internal communications, B2B initiatives, supply-side marketing, and brand-in-product experiences that create delightful, high-impact moments for users.

This is a role for a strategic creative leader who’s equally comfortable discussing click-through rates as creative concepts, someone who pushes boundaries, scales ideas efficiently, and embraces new technologies to accelerate output. The person will be helping us define what “brand” means in a performance-driven world.

(This role can be located out of London or Barcelona. Full relocation and visa paid.)

What You’ll Do

Lead Performance-Driven Brand Strategy

• Define and execute the creative vision for performance marketing across all stages of the funnel, from prospecting and retargeting to CRM and lifecycle campaigns.

• Partner with growth and analytics teams to connect creative decisions to data outcomes by turning insights into smarter storytelling.

• Balance brand integrity with measurable performance, ensuring every campaign contributes to both growth and perception.

Oversee Full-Funnel Creative Production

• Manage and inspire teams across design, copy, motion, and video, ensuring seamless execution from concept to delivery.

• Supervise creative production for banners, video ads, UGC content, email, landing pages, and in-product branding moments.

• Collaborate with product and lifecycle marketing teams to ensure consistent, delightful brand experiences throughout the user journey.

Champion AI-Driven Creativity and Innovation

• Lead the early adoption of AI tools across copywriting, design, and video creation — driving experimentation, efficiency, and innovation.

• Evaluate and implement tools that enhance personalization, iteration speed, and creative testing at scale.

• Foster a culture of curiosity where AI is used to enhance human creativity, not replace it.

• Build frameworks for AI-augmented creative processes, setting best practices and ethical standards for usage.

Build Operational Excellence

• Oversee daily creative operations and ensure alignment between teams and stakeholders.

• Establish scalable creative systems and processes to deliver at the pace of growth without compromising quality.

• Balance hands-on creative direction with operational leadership — keeping teams focused, inspired, and accountable.

Set the Bar for Performance Copy

• Own the tone and message across a wide range of assets — from ads, CRM, and UX microcopy to customer care communications.

• Drive clarity, conversion, and consistency across all written content.

• Collaborate with localization and regional teams to ensure global adaptability without losing creative impact.

Who are we looking for?

• A data-driven creative leader who thrives at the intersection of brand, performance, and technology.

• Experienced in leading cross-functional creative teams in fast-moving, digital-first environments.

• Naturally curious about AI and automation, and excited to integrate these tools into the creative process.

• Collaborative, grounded, and focused — capable of inspiring great work without losing sight of results.

• Skilled in managing both the creative vision and the day-to-day mechanics that bring it to life.

Requirements

• 10+ years of creative leadership experience, including work in tech or digital-first companies.

• Proven track record overseeing growth-focused creative: banners, UGC, prospecting/retargeting, and CRM.

• Deep understanding of performance metrics, testing frameworks, and creative optimization cycles.

• Strong experience managing both copywriting and design across a wide variety of customer touchpoints.

• Demonstrated experience or interest in implementing AI tools for creative workflows (copy, design, and video).

• Excellent leadership and collaboration skills with an ability to balance creative ambition and commercial discipline.

Why you’ll love it at Preply:

• An open, collaborative, dynamic and diverse culture;

• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;

• A competitive financial package with equity, leave allowance and health insurance;

• Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub

• Access to free mental health support platforms;

• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;

• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

Our Principles

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.

• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.

• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.

• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.

• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.

• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.

• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.

• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.

• Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.

• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Diversity, Equity, and Inclusion

Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.