Content Writer
PressOne Africa
Key Responsibilities
- Research, write, and optimize blog articles that educate readers while effectively communicating product value.
- Develop case studies that highlight real-world use of our products and the impact on our customers.
- Create guest posting content tailored to different external platforms while aligning with PressOne’s voice and messaging.
- Write conversion-oriented copy for website landing pages.
- Identify and pitch content opportunities that address the needs and search intent of our target audience.
- Repurpose blog content into social media posts, LinkedIn articles, YouTube video scripts, and other formats.
Key Success Metrics
- Number of blog posts published per month with measurable engagement and traffic
- Improvement in SEO rankings for targeted keywords
- Increased time-on-page and click-through rates on content
- Volume and quality of backlinks earned through guest posting
- Successful repurposing of content across at least 3 distribution channels
- Number of product-related content pieces driving direct conversions or sign-ups
Requirements
- 3+ years of experience as a content writer, preferably in a SaaS or tech-enabled company
- Proven ability to write blog articles that are both educational and conversion-driven
- Strong knowledge of basic SEO content principles (on-page optimization, keyword targeting, etc.)
- Experience creating content for multiple platforms, including websites, blogs, social media, and video
- A portfolio that includes case studies, blog articles, guest posts, and web copy
- Ability to analyze content performance and iterate based on data
- Excellent communication and collaboration skills
Benefits
- Join a fast-growing company on a mission to make customer communication better for African businesses.
- Work in a culture that values ownership, impact, and continuous learning.
- Enjoy the flexibility of remote work while collaborating with a high-performing team.
- Be part of building something truly meaningful and measurable.
Compensation: ₦8m Base + Performance Bonus.