Responsibilities

• Engagement Strategy: Design, develop, and execute a strategic engagement plan to
  attract and retain both customers and young adult users, working collaboratively with colleagues to ensure that the plan aligns with eQuoo’s mission and goals.

• Project Management: Identify and engage with potential new customers, set up
  meetings, deliver pitches, and manage the implementation of the product. Creating and delivering a bespoke project plan, including agreeing and meeting KPI’s and timeframes.

• Content Creation: Generate engaging and relevant content, working closely with our
  marketing team, leveraging viral content trends and other approaches that resonate with the core audience (Gen Alpha) and customers to drive interest & engagement.

• Social Media Management: Support our marketing team to identify any new streams, as well as curating existing social media channels to increase brand visibility, engage with new and existing communities to drive customer and user acquisition.

• Data-Driven Approach: Utilise data to plan, analyse, and optimise existing and new
  engagement strategies. Identify drop-off points and points of interest in the user journey to
  enhance retention.

• Automation and Conversion: Implement logical automation flows to streamline
  messaging and driving conversions, maximising user interaction and participation.

• Design and Creativity: Apply design skills in collaboration with the marketing team to
  enhance visual aspects of digital engagement content, ensuring it aligns with eQuoo’s branding, and customer and user expectations.

• Analytics and Reporting: Use of analytics tools to track the performance of the
  engagement strategy ,providing regular reports to the team, as well as identifying areas for developing engagement, and capitalising on streams that yield positive engagement.

• Contract Lifecycle: Develop and deliver engagement plans for the duration of customer
  contracts, including developing and monitoring customer and user satisfaction, and using the feedback to ensure that contract end dates are identified in good time and the renewal process is successful, collaborating with the finance team to ensure invoices are prepared, received and paid in a timely manner.

• Future Focus: Keep up to date with the latest trends amongst young adults and
  education providers, driving early adoption of new platforms, trends, and communication
  channels, aligning with the strategy and engagement of new and existing users and customers.