Salesforce Strategic Consultant
Ragana
We believe that digital transformation can be a force for good, improving the lives of everyone involved. To achieve this mission, we rely on a team of techno marketers that know Salesforce. We have been an ExactTarget and Salesforce partner since 2003, before there was an ecosystem. Over 20 years, we have been privileged to help some of the world’s most celebrated brands on their path to digital transformation.
We accomplish this with incredible people. As the country’s largest independent Salesforce Marketing Cloud partner, backed by Salesforce Ventures, ListEngage is excited to identify and add the right technical seller to support ListEngage’s accelerated growth.
About the Role:
We are currently seeking an experienced Strategic Consultant to support our enterprise clients. Your role will be critical in helping clients to optimize ROI and brand advocacy leveraging the Salesforce Clouds and related tools. We do this by understanding business requirements and program goals, making recommendations in line with digital marketing best practices and innovations, and aligning those initiatives with the capabilities in Salesforce and integrated platforms.
A successful Strategic Consultant will feel comfortable and confident working with marketing professionals from enterprise corporations on initiatives such as strategic planning and roadmapping, campaign planning, audience targeting and personas, personalization across channels, analysis of marketing KPIs and ROI, email deliverability, testing strategy, and making general recommendations for marketing program improvement.
Duties & Responsibilities:
In this position, you will be aligned to a client or multiple clients as their Salesforce strategy expert. You will provide consultative guidance on topics including:
Creating client-customized, vision-to-value roadmaps that include Marketing + AI + Data + CRM
Consulting clients through Salesforce-related business transformations
Promoting a measurement- and data-driven culture, establishing critical benchmarks and strategies for measuring success
Serving as an expert in marketing best practices, coordinated and personalized across email, digital display advertising, SMS, push, and social
Supporting campaign ideation
Leveraging data and marketing automation for improved personalization and relevancy
Using AI to gain efficiencies, bolster insights, and improve customer experiences
You will also be responsible for:
Being a client advocate, visionary, evangelist, storyteller, and subject matter expert
Analyzing program performance and providing actionable insights
Supporting Quarterly Business Reviews and Customer Journey Mapping workshops
Providing support as needed to the Sales and Marketing teams
Staying up-to-date on the latest in digital marketing technology, data management, and Salesforce features and capabilities
Developing thought leadership, championing ListEngage POVs and solutions
Being comfortable with ambiguity and an ever-evolving digital landscape
Education & Experience Requirements:
Five+ years of experience in a marketing role
Salesforce Marketing Cloud experience
Outstanding written communication skills
Excellence in creating compelling proposals and solution visualizations
Experience in the design and facilitation of workshops
Experience in cross-channel marketing, particularly email, SMS, and digital advertising
Expertise in creating strategies to measure success, and then creating, analyzing, and communicating performance reporting
Undergraduate degree required (ideally in Business or Marketing)
Ability to work in the United States
Preferred Experience:
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Salesforce Marketing Cloud certifications/accreditations, which may include:
Marketing Cloud Engagement Email Specialist, Administrator, Consultant, and/or Developer
Marketing Cloud Account Engagement Specialist/Consultant
Data Cloud Certification
Marketing Cloud Personalization Accreditation
Marketing Cloud Intelligence Accreditation
Prior agency experience
Retail, loyalty, and ecommerce experience
Experience with marketing platforms and technologies such as: CDPs, ESPs, CRMs, BI platforms, web analytics platforms, inbox placement tools, ecommerce platforms, social listening/publishing tools, generative AI tools, etc.
Salesforce Sales Cloud, Service Cloud, Tableau, and/or Commerce Cloud experience
Email deliverability experience
Knowledge, Skills & Abilities:
Excellent presentation skills and executive presence
Positive, customer-centric attitude
Ability to create and analyze campaign performance reporting
Curious, problem-solving nature
Proven leadership abilities
Ability to drive success among cross-functional teams, working with multiple clients and competing priorities
If you’re interested, so are we! Send your resume our way, and we’ll contact you for a phone interview if you meet qualifications
At ListEngage, we aim to change the world by challenging the traditional consulting model by building a flexible, delivery focused organization that can deliver on the promise that we have made to each other. We are an equal opportunity employer and love diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.
