About Rallyware Inc.

Rallyware’s mission is to help distributed teams feel connected, engaged, and valued so they can reach their full potential. Our Performance Enablement Platform delivers the right training and business activities to the right people at the right time by connecting company goals with real workforce performance data. Trusted by global leaders like Samsung, Avon, Tupperware, and Pampered Chef, Rallyware helps organizations achieve higher sales, faster onboarding, stronger participation in initiatives, more effective communication, and a modern, data-driven learning experience—especially in direct selling. Founded at MIT in 2012 and a Techstars Boston graduate, the company is headquartered in Mountain View, CA, with a distributed team across the US, Canada, Ukraine, the UK, Australia, Peru, and Argentina. We are a high-performing, collaborative, and proactive team that thrives in a fast-growing startup environment and is passionate about solving customer problems through cross-functional work.

We are looking for a systems-driven, analytical Marketing Operations Manager to own and optimize our HubSpot infrastructure and marketing data ecosystem. This role sits at the core of our GTM organization, partnering closely with Marketing, Revenue Operations, and Sales to ensure seamless processes, clean data, consistent reporting, and scalable operational workflows.

You will build and maintain the systems that power marketing programs, lead management, lifecycle stages, reporting, insights, and GTM alignment. Your work ensures that all teams operate from one unified source of truth, and that our marketing engine is efficient, data-driven, and scalable.

This person is the operational glue between Marketing and the broader GTM motion, ensuring smooth handoff, structured routing, visibility across the funnel, and high-quality data that leadership can rely on.

Responsibilities

HubSpot Ownership & Marketing Systems Administration

• Own HubSpot as the primary system for marketing operations and GTM workflows;
• Maintain automation: workflows, lifecycle stages, lead scoring, routing, segmentation, custom properties;
• Implement triggers, alerts, and tasks that support GTM motions;
• Ensure accurate tracking for marketing programs (emails, nurtures, webinars, content, digital channels);
• Oversee and optimize integrations across the GTM tech stack (ZoomInfo, GA4, Slack, enrichment, attribution).

Data Quality, Governance & GTM Alignment

• Own marketing data hygiene and governance: enrichment, normalization, deduplication, GDPR/consent management;
• Ensure all GTM data flows correctly between systems and supports cross-functional visibility;
• Maintain consistent definitions with RevOps across MQL, SQL, ICP tiers, lead statuses, lifecycle stages;
• Identify system gaps and implement solutions to maintain HubSpot as the single source of truth;
• Build scalable data structures to support multi-ICP, multi-brand, and multi-persona segmentation.

Reporting, Dashboards & Insights

• Develop and maintain unified dashboards that serve Marketing, RevOps, and GTM leadership;
• Build reporting frameworks for funnel metrics, attribution, performance insights, ICP engagement;
• Ensure accuracy and consistency in GTM analytics by enforcing clean underlying data;
• Provide insights that support content strategy, campaign planning, and GTM prioritization.

Cross-Functional GTM Collaboration

• Partner closely with Revenue Operations to align systems, lifecycle definitions, routing rules, data flow, and reporting structure;
• Work with Sales to ensure visibility into lead status, handoff, follow-up workflows, task creation, and prioritization logic (without performing sales ops responsibilities);
• Support GTM teams with structured list creation, segmentation, ICP grouping, and persona targeting;
• Enable Marketing, Sales, and RevOps to operate cohesively with shared data, unified reporting, and consistent operational processes;
• Serve as the connective layer between teams, ensuring transparency, predictable workflows, and accuracy at every stage of the funnel;

Process Design, Documentation & Scalability

• Partner closely with Revenue Operations to align systems, lifecycle definitions, routing rules, data flow, and reporting structure;
• Work with Sales to ensure visibility into lead status, handoff, follow-up workflows, task creation, and prioritization logic (without performing sales ops responsibilities);
• Support GTM teams with structured list creation, segmentation, ICP grouping, and persona targeting;
• Enable Marketing, Sales, and RevOps to operate cohesively with shared data, unified reporting, and consistent operational processes;
• Serve as the connective layer between teams, ensuring transparency, predictable workflows, and accuracy at every stage of the funnel.

Qualifications

• 2–4+ years in Marketing Operations, RevOps, or a similar GTM operations role (preferably in B2B SaaS);
• Deep HubSpot expertise: automation, scoring, workflows, lists, segmentation, reporting;
• Strong understanding of marketing funnels, GTM lifecycle stages, and lead management logic;
• Experience collaborating with multiple GTM teams (Marketing, Sales, RevOps);
• Strong analytical skills and proficiency in Excel/Google Sheets;
• Experience with data governance, hygiene, and scalable infrastructure;
• Excellent communication, documentation, and cross-functional collaboration skills.

Bonus points for

• Experience with ZoomInfo, enrichment tools, or B2B intelligence platforms.
• Familiarity with GA4, GSC, CMS platforms (e.g., WordPress);
• Experience with attribution models, multi-touch journeys, or multi-ICP setups;
• Background supporting GTM operations across several teams or brands;
• Experience with automation QA and experimentation frameworks.

We offer

• People-oriented management without bureaucracy;
• Excellent compensation package;
• Flexible hours;
• Friendly and engaging professional team.