ReelCrafter launched in late 2016 with a goal to arm composers, musicians, songwriters, and other audio professionals with the best possible tools for creating and sending private demo reels. With our detailed tracking abilities, we provide our customers with insight into how each recipient of their demo reel engaged with their tracks. They can see which parts of their reel were played or skipped, informing the artist how they can refine their pitch to make the biggest impact. Looking to the future, our goal is to expand our toolset to empower musical artists and help them get work.