Digital Marketing and Demand Generation Manager
Regard
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See open jobs at Regard.See open jobs similar to "Digital Marketing and Demand Generation Manager" Techstars.Responsibilities
- Lead and execute integrated marketing campaigns and represent the campaign strategy, plan, execution and performance with cross-functional partners and key stakeholders.
- Own campaign performance metrics and key business and revenue metrics across the sales funnel, including prospect acquisition and opportunity creation.
- Partner with our Product Marketing Manager to align messaging, content and sales strategies, and understand relevant solutions and uses cases that roll into each campaign.
- Build strategy for paid media and SEO media to acquire and nurture prospective buyers through the sales funnel.
- Collaborate with revenue operations to set up and manage marketing automation processes and tools and optimize those processes over time as we grow.
Qualifications
- 5+ years direct experience working in digital marketing and demand generation roles with knowledge of marketing automation processes and best practices
- Excellent project management and reporting and analytics experience
- Proven experience owning and executing on integrated campaigns preferably for B2B audiences and healthcare audiences
- Experience working with Salesforce and marketing automation tools like Hubspot, Pardot, Marketo or Mailchimp
- Sample campaign workflow required
- Able to travel one week per quarter
Comp | Perks | Benefits
- Eligible for equity + performance bonuses
- 99% employer paid health benefits (Medical, Dental, and Vision) + One Medical subscription
- 18 PTO days/yr + 1 week holiday break
- Annual $750 learning & development stipend
- Company-sponsored team retreat + social events
- Quarterly travel budget + company-sponsored housing for co-working at LA HQ
This job is no longer accepting applications
See open jobs at Regard.See open jobs similar to "Digital Marketing and Demand Generation Manager" Techstars.