Product Marketing Manager
Regard
Marketing & Communications, Product
New York, NY, USA
Posted on May 23, 2025
We are looking for a high-performing marketer to lead our product marketing and go-to-market activities, reporting directly to Regard’s VP of Marketing.
You will enable the critical connection between our product and the market by defining our positioning, messaging, and competitive differentiation strategy. You will be a force multiplier for our sales and customer success efforts by developing differentiated and compelling marketing content to enable those teams. You will work cross-functionally to drive go-to-market initiatives, including new product launches that super-charge our growth and expansion.
About Regard
Our mission is to bring world-class healthcare to everyone. Regard is a Proactive Documentation solution that advances how care is delivered by reviewing all patient data in the EHR to recommend diagnoses, surface clinical evidence, and draft care plans. This proactive approach to documentation addresses the clinical insights gap at the point of care to improve patient outcomes, physician satisfaction, and hospital finances. We are excited by challenges, mission-oriented work, and meaningful relationships. We work closely with some of the top health systems in the country and are leading the change that healthcare - one of the largest and most inefficient industries in the world - needs. We want you to join us.
Responsibilities:
- Become an expert on our product – develop a deep understanding of the market, our customers, and our competitive landscape
- Lead our go-to-market strategy, collaborating with Sales, Customer Success, and Product
- Own positioning and messaging to elevate the quality of our marketing and sales strategy
- Create strategic marketing assets and broad education around how to best position Regard and our value propositions
- Gather market and competitive intelligence, and establish clear narratives against key competitors
- Partner with our sales team to optimize our sales cycle and improve pipeline velocity
- Collaborate with the rest of the marketing team to support brand building and demand generation; be the custodian of how we represent ourselves in external messaging and creative assets
Qualifications:
- 5+ years direct experience in product marketing
- Experience marketing a SaaS product
- Proven track record leading go-to-market strategies in collaboration with Sales, Customer Success, and Product teams
- Experience with marketing automation and other marketing tech (e.g., Hubspot, ABM tools)
Preferred Qualifications:
- Health tech experience is strongly preferred
- Strong problem-solving and analytical thinking skills
- Excellent written and verbal communication skills
- Collaborative team player with a solution-oriented mindset
Hybrid Work | Location | Work Authorization
- For this role, Regard is currently only considering candidates who are authorized to work in the US without visa sponsorship, and are within the New York City metro area
- Our expectation for this role is to be in the office 2 days per week. We may request more frequent in-office work during the onboarding period.
- We will provide relocation assistance to anyone who does not already reside in the NYC metro area
- We prefer hiring people within commuting distance of our NYC office because we value getting together in person regularly
- For those who enjoy working from our Manhattan office on a more regular basis, we offer catered lunches and other fun perks
- Additionally, hybrid employees have the flexibility to work from locations outside of their home office from up to 6 weeks per year
Comp | Perks | Benefits
- Eligible for equity
- 99% employer paid health benefits (Medical, Dental, and Vision) + One Medical subscription
- 18 PTO days/yr + 1 week holiday break
- Annual $750 learning & development stipend
- Company-sponsored team retreat + social events
- A sabbatical program
Our goal at Regard is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. Regard is proud to be an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws. We celebrate diversity and are proud of our supportive, inclusive workplace.
All candidates must successfully complete a background check as part of the hiring process.
