Marketing Operations Manager
Regard
Responsibilities:
- Own the vision for the marketing tech stack, processes, and workflows that support growth in an account-based environment
- Support implementation of account-based marketing workflows, specifically signal-based inbound and outbound demand generation
- Drive alignment between sales and marketing through processes for account prioritization, account /lead scoring and management, and related SLAs
- Collaborate with Sales/BD to support outbound prospecting workflows and cadences
- Identify and remove friction in the funnel—tracking conversion from lead to closed-won—and recommend process improvements
- Create and maintain dashboards and reports that provide visibility into the marketing funnel, conversion rates, and performance KPIs
- Explore and execute AI-enabled and AI agent workflows to enhance our GTM efforts and maximize the value of existing tools and data
- Lean into digital marketing (including paid search) as required, leveraging a strong understanding of performance marketing
Qualifications:
- 5+ years in Marketing Ops or a similar role, with some of that in a B2B SaaS environment
- Deep understanding of marketing automation solutions (e.g. Hubspot, Pardot/Salesforce), Salesforce CRM and ABM tools (ideally 6sense)
- Fluent in funnel metrics, pipeline stages, and campaign performance analysis
- Thrive in cross-functional collaboration and can speak both “sales” and “marketing”
- Comfortable diving into CRM and marketing automation logic, and capable of troubleshooting complex workflows
- Passionate about finding smarter, more automated ways to do things and have begun exploring into AI-enabled workflows
Preferred Qualifications:
- Highly analytical and structured thinker
- Experience with sales outreach tools (e.g. Salesloft, Gong, Outreach) and other enrichment tools (e.g. Clay, Keyplay etc.)
- Strong understanding of digital marketing including search optimization
Hybrid Work | Location | Work Authorization
- For this role, Regard is currently only considering candidates who are authorized to work in the US without visa sponsorship, and are within the New York City metro area
- Our expectation for this role is to be in the office on Tuesdays and Wednesdays. We may request more frequent in-office work during the onboarding period.
- We will provide relocation assistance to anyone who does not already reside in the NYC metro area
- We prefer hiring people within commuting distance of our NYC office because we value getting together in person regularly
- For those who enjoy working from our Manhattan office on a more regular basis, we offer catered lunches and other fun perks
- Additionally, hybrid employees have the flexibility to work from locations outside of their home office from up to 6 weeks per year
Comp | Perks | Benefits
- Eligible for equity
- 99% employer paid health benefits (Medical, Dental, and Vision) + One Medical subscription
- 18 PTO days/yr + 1 week holiday break
- Annual $750 learning & development stipend
- Company-sponsored team retreat + social events
- A sabbatical program