Product Marketing Director (m/f/d)
Marketing & Communications, Product
Posted on Jul 5, 2026
Product Marketing Director (m/f/d)
AI Agents to Bridge the Gap between Engineering & Purchasing to reduce manufacturing waste
My co-founder Ian and I combine over 15 years of industry experience, working with companies like SEW-Eurodrive, Terex, Bosch and Carl Zeiss. We co-founded Resourcly, a Project A-backed, industrial tech start-up to help industrial manufacturers streamline complex portfolios to improve EBIT while preventing and reducing idle inventory from being scrapped.
With our solution, we want to solve industry problems that we have tried to address for the last decade in the manufacturing companies we worked for, but that have so far been out of reach. With new technology and AI, that can finally happen.
Complex processes and products, lack of engineering talent and massive labour costs as well as a lack of intelligent automation have remained the industry’s most pressing challenge. With LLMs and agents, we finally have the tools to solve this.
Our vision is that future purchasing and engineering processes will be orchestrated and run by an AI workforce - ensuring reliable and cost-efficient procurement and flow of goods in an uncertain and complicated world with finite resources.
🦾 We're already live with global manufacturing leaders in Europe
💰 Backed by one of Europe's top early-stage funds (Project A)
📈 Growing fast and hiring exceptional talent to join early
Our goal is to build a small, but excellent team, therefore we are looking for a Product Marketing Director. If you are excited to work in a very early-stage environment alongside the founding team and our Commercial Director, and to own and build our go-to-market function from the ground up, please reach out.
The Role
As our Product Marketing Director, you will own and lead go-to-market at Resourcly as its senior leader, the strategic bridge between product, revenue, and market intelligence. This is not a traditional marketing role, it is a senior revenue-growth function. You have built B2B SaaS go-to-market from zero before, so you hit the ground running: setting the GTM strategy, unlocking expansion from our existing product portfolio, identifying the product gaps that keep us from more profitable segments, and feeding our funnel with precision, not volume.
As our first dedicated marketing hire, you will build the go-to-market foundation from the ground up and run it with full autonomy, then scale and hire into the function as we grow. You will work closely with our CEO and Commercial Director, and alongside Customer Success and Product, turning market insight into pipeline and product capability into narratives that win deals: from B2B SEO and GEO strategy to account-based marketing, sales enablement, and technical content that earns the trust of industrial buyers.
🪄 Key Responsibilities
Own Resourcly's go-to-market strategy and positioning, setting the narrative and messaging framework that Commercial, Customer Success, and the Founders all sell from
Drive revenue growth from Resourcly's existing product portfolio by mapping upsell and cross-sell opportunities, identifying underused features, and working with Customer Success to convert product adoption into expansion conversations
Build and run precision demand generation programs targeting our known ICP (mid-to-large industrial manufacturers) through account-based marketing, tailored content, and high-intent outreach rather than volume-based tactics
Own Resourcly's B2B SEO and GEO strategy, so we rank for high-intent queries and are cited by AI-powered search tools when industrial buyers look for inventory and procurement solutions
Run ongoing product gap analysis by synthesizing win/loss data, churn signals, ICP interviews, and competitive intelligence into structured briefs that inform GTM positioning and roadmap decisions
Develop high-impact content and sales enablement assets (technical whitepapers, ROI calculators, case studies, battle cards) and lead go-to-market execution for every new feature and module Resourcly ships
Serve as the voice of the market internally, translating buyer hesitations and customer language into actionable product requirements, and maintaining a quarterly product-market fit radar across NPS signals, ICP feedback, and competitor moves
🧑🚀 Who You Are
Have done this before: You have owned go-to-market at an early-stage B2B SaaS company and bring a proven playbook you can adapt fast, rather than learn on the job
Operate with full autonomy: You set the GTM strategy and your own priorities, run the function end to end, and need no oversight or micromanagement
Think in revenue, not campaigns: You see marketing as a pipeline function, not a cost center. You wake up thinking about SQLs and expansion ARR, not impressions and follower counts
High agency, comfortable with ambiguity: You have built a marketing function from scratch before and can do it again here, iterating on data and business impact rather than internal consensus
An exceptional writer and strategic storyteller: You turn complex product capabilities into clear, compelling narratives for C-suite buyers in industrial manufacturing, in English and ideally in German too
Obsessively curious about customers and markets: You do the interviews, read the support tickets, and join the customer calls, because it makes your work sharper
Low ego, company-first mindset: You prioritize long-term impact over personal credit, and you earn trust with Customer Success and the Founders through results, not politics
🧑💻 Your Capabilities
You bring 7+ years in B2B SaaS product marketing or growth marketing: You have owned an end-to-end GTM and product-marketing function as its senior lead in a VC-backed or high-growth environment, not just supported it
Early-stage B2B SaaS startup experience is a must: This is non-negotiable. You have built and run go-to-market from zero at a company at or before our stage, and can point to what you personally drove
Demonstrable track record: You can show specific pipeline, expansion, and positioning outcomes you owned, not team results you were adjacent to
You can build and execute ABM and demand generation programs: Hands-on with account-based marketing, outbound sequences, lead scoring, and CRM tools (e.g. HubSpot, Attio) to generate and convert high-intent pipeline
You have a proven B2B SEO track record: Keyword strategy, content architecture, technical audits, and measurable organic growth you have delivered before and can show
You understand GEO and AI search optimization: You know how LLMs surface brands and have experimented with, or are eager to pioneer, optimizing for AI-generated answers in tools like ChatGPT and Perplexity
You can translate product into pipeline: Skilled at ROI frameworks, business case templates, and value-based messaging that give Customer Success and the Commercial Director the tools to win and expand deals
You are proficient with analytics and attribution tools: Comfortable with GA4, SEMrush or Ahrefs, CRM analytics, and basic data tools to make decisions from data, not gut alone
You are fluent in English: Confident writing and communicating for both technical and executive audiences. German is a strong plus for the DACH market
Optional, but a plus: You have experience in industrial manufacturing, supply chain, procurement, or ERP ecosystems, or have sold into these environments before
📍 Location & Logistics
3 days in office (Mannheim, Germany)
Start: As soon as possible
Compensation: Top of market (We're constrained by bandwidth, not demand - great time to negotiate)
How to Apply
Please send your CV together with a brief introduction to our Founders Associate Nils (nils@resourcly.com) and we will get back to you!
🌍 Note from Helena, CEO of Resourcly
What drives me personally is the deep belief that Germany and Europe’s long-term prosperity and sovereignty depend on a strong, independent economic engine. To secure that future, we need more AI product-first European champions on the global stage - building not just great software, but foundational systems that change how industries operate today.
My mission is to build one of the world’s biggest automation companies for manufacturing - from Europe. While our headquarters will remain European, our ambition is global. From day one, we benchmark ourselves against the very best in the world and design our product for international scale.
But there’s something deeper that fuels this: the transition to a circular economy. I’ve seen firsthand how complexity in supply chains leads to waste, and how intransparency drives inefficiency - and, inevitably, more waste. In a world of shrinking resources and rising expectations, this is not just an environmental problem - it's a business and economic imperative.
At Resourcly, we’re building the infrastructure to turn unused resources into opportunities, to match supply and demand across silos, and to help manufacturers become more resilient, efficient, and circular - without needing to overhaul their entire systems.
If you share this drive - to make global impact through technology, and to build a more circular, sovereign industrial base for Europe - we would love to hear from you.
