ResponsiveAds is the Responsive Design Platform for Advertising. We offer an easy to use self-serve creation tool for publishers, agencies and brands to create immersive brand experiences users want. Built from the ground up, we re-thought the "Perfect Creative" to best serve the user in a world of multi-screen and ad blocking. Our innovative, patent-pending STRETCH™ creative technology gives publishers and brands a solution to the mobile advertising problem as a one-ad-creative, one-ad-tag solution to seamlessly scale, save costs and enable transmedia storytelling that maximizes cross-screen attribution (from desktop to tablet and mobile). The company's present focus is on publishers with ad sales, but the product can be equipped for the agency, work in all ad exchanges, DSP's, ad networks and even mobile apps. This solution fits perfectly to solve the mobile advertising dilemma enabling cross-screen attribution directly linking to the ad creative (following the user from Desktop brand campaign, to mobile in-store direct responsive conversion). ResponsiveAds is working with industry groups such as the IAB (Interactive Advertising Bureau) to develop these new industry ad format standards. The company is comprised of mobile and online advertising technology experts passionately looking to solve the problems of convergence and monetization of media.