Travel content creators get hundreds of travel planning requests from followers a month, but currently there is no efficient way for them to service them in a scalable way. Our big ambitious view is to do to the travel agency market what Airbnb did to the hotel market by building a platform where creators can sell travel advice to their followers. To gain traction from travellers we will solely focus on servicing demand from our creators following base, making our marketing cost to acquire travellers close to zero.
Bjarki (CEO) and Ingvar (CFO/COO) worked together in consulting at KPMG, where one managed a group dedicated towards tourism in Iceland and the other towards Startups. Alongside his work, Bjarki helped run his family travel agency. Ólafur (CTO) is a childhood friend of Ingvar and one of 5 key players in building Sotheby’s online auction platform.