Ocean Spray is hiring for a(n) Head of Marketing, Canada! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since.

Ocean Spray Canada is seeking an experienced, visionary Head of Marketing to accelerate growth across beverages, snacking, grocery, innovation, and emerging categories. This leader will steward the Ocean Spray brand portfolio in Canada, drive consumer-centric strategy, build breakthrough innovation, and partner closely with sales, insights, operations, and finance to deliver sustainable, profitable growth.

A Day in the Life...

• Own the end-to-end marketing strategy for Ocean Spray Canada, including brand equity, positioning, communications, and long-range strategic planning.
• Deliver annual and long-range top and bottom-line results for the cooperative.
• Lead annual brand planning, portfolio strategy, and fiscal performance management.
• Liaise with International Marketing (COE) to ensure brand consistency and alignment with Ocean Spray’s global strategy while tailoring execution for the Canadian consumer.
• Lead the Canadian innovation agenda – from concept development and market sizing to commercialization and launch execution.
• Identify whitespace growth opportunities in beverages, functional wellness, snacking, and emerging categories.
• Partner with R&D and cross functional teams to deliver insight-led consumer-validated product pipelines.
• Champion a consumer-first mindset using insights, trends, and analytics to guide brand and innovation decisions.
• Oversee market research plans and shopper insights initiatives.
• Collaborate with Insights and Category management to understand retailer dynamics and identify growth opportunities.
• Develop and execute full marketing campaigns – leading media strategy, content development, social strategy, PR, and experiential marketing in partnership with agency support.
• Deliver robust measurement frameworks to evaluate ROI, media performance, and brand health.
• Strong collaboration with sales team to ensure alignment between brand strategy and customer needs.
• Leads and sets distribution, shelving, merchandising, and pricing strategies.
• Lead, mentor, and develop talent – this role has 1 direct report.
• Manage marketing budgets with strong financial discipline.
  
  

What We Are Looking For

• Bachelor’s degree in Marketing, Business Administration or related field, MBA is a plus
• 10+ years of experience in progressive roles in CPG, beverage, food, or like field
• Proven track record of growing brands in the Canadian market
• Experience leading end-to-end innovation from concept to shelf
• Ability to develop talent
• Strength in brief writing
• Insights Driven. Must have experience interpreting various types of syndicated data. E.g. AC Nielsen, LDIA, Dunnhumby, IRI etc.
• Experience with New Product Development (NPD) including technical aspects (e.g., leading consumer research, developing claims, product design, regulatory/legal requirements, and navigating approval and product coding systems)
  
  

Education

Bachelor's or University Degree (Required) Master's Degree (Preferred)

Work Experience

At least 10 Years of Experience

Benefits

As a part of our global Ocean Spray family, we provide all the benefits you need to stay physically and financially healthy now and in the future. Below is a summary of the benefits available to Ocean Spray team members in Canada on day 1 of employment.

• Extended Healthcare (Medical, Dental and Vision Care)
• Life and Accident Insurance
• Disability Insurance
• Retirement Savings Plan
• Tax-Free Savings Account
• Wellness Program and Incentives
• Employee Assistance Program
• Team Member Referral Program
• Paid Time Off
• Adoption and Surrogacy Assistance
• Educational Assistance
• Team Member Volunteer Program
• Reward and Recognition Program
  
  

Who We Are

You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what’s better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.

Team Members, Farmers, Consumers And Communities Alike--we Value What Makes Us Unique And Strive To Connect Our Farms To Families For a Better Life By Living Our Values

• Grower Mindset – We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
• Sustainable Results – Guided by purpose, we are focused on delivering results for our grower-owners.
• Integrity Above All – We are ethical, doing the right thing for our grower-owners, customers, consumers and each other
• Inclusive Teamwork – We build diverse and inclusive teams that strengthen our cooperative.
  
  

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

Notice Of AI Use

We use artificial intelligence (AI) tools to assess certain aspects of your application, including evaluating your skills against the requirements of the position. All decisions are reviewed by our recruitment team.