Ocean Spray is hiring for a(n) Business Development Manager, Beverage! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since.

The Business Development Manager will drive Ocean Spray’s beverage business growth in the Asia market. Rooted in deep understanding of Asia beverage market trends, this role prioritizes end user key account development and solution selling framework building, leveraging solid beverage technical expertise to advance cranberry oriented beverage innovation, unlock customer value and build market leadership. The responsibility will identify, target and onboard high value end user key accounts across RTD ready to drink, coffee chain and milk tea segments, build deep strategic partnerships with core beverage manufacturers and national chain operators, and nurture multi-level stakeholder relationships. You will develop customized annual key account plans, interpret local market dynamics, capture unmet customer technical and commercial demands, and translate insights into actionable go to market strategies to deliver sustainable business expansion. Close cross functional collaboration with internal marketing, R&D and supply chain teams will be required to implement tailored business development roadmaps and deliver business targets.

A Day in the Life...

• Lead end‑user key‑account development across China’s beverage landscape covering RTD, coffee chains, milk‑tea, alcoholic and beer‑beverage categories; identify, prospect and engage high‑potential domestic beverage end‑user customers via C‑level and multi‑layer stakeholder outreach, convert new‑to‑company key accounts and fuel sustainable new‑business growth.
• Lead the design, iterative refinement and implementation of cranberry beverage solution‑selling frameworks customized for Asia, with primary emphasis on the China market. Build differentiated ingredient application solutions for distinct beverage segments, integrate value‑driven solution‑selling methodologies into the full customer engagement lifecycle, and shift key‑account commercial discussions beyond straightforward ingredient supply to drive joint value creation.
• Draw on professional beverage technical capability to lead cranberry‑related beverage innovation initiatives. Collaborate closely with customers’ R&D and technical teams as well as internal R&D resources to co‑create beverage concepts, validate ingredient formulation feasibility, drive prototype trials, resolve application technical bottlenecks, and support key‑account partners through to new product commercial launch readiness.
• Execute in‑depth analysis of China beverage‑market trends and competitive landscape: track evolving local consumer preferences, new‑product pipelines from competitors, competing ingredient solutions, pricing structures and channel shifts. Distill market and competitive intelligence to generate targeted solution, product and sales recommendations for internal stakeholders and priority key accounts.
• Develop and execute comprehensive annual business and key‑account plans. Formulate segment‑specific strategies and tactical roadmaps centering on solution co‑development, application innovation and joint commercial cooperation; co‑design joint value‑creation plans together with priority end‑user key‑accounts.
• Treat broker and channel partners as secondary enabling resources; concentrate core effort on direct commercial and technical interactions with end‑user key accounts. Provide input to broker‑related selling tools only where such materials support key‑account project delivery.
• Facilitate key‑account focused business review meetings; drive execution of the Opportunity Identification process, deduction management process, as well as trade flexibility and promotion workflows for direct key‑account projects.
• Establish connections with both commercial decision‑makers and customer R&D / technical leads; thoroughly comprehend customers’ business models, product innovation pipelines and strategic priorities, and align Ocean Spray’s technical solutions and commercial offerings to satisfy both customer requirements and corporate business objectives.
• Design and execute joint strategic marketing initiatives derived from annual key‑account plans to advance shared market‑development goals. Drive implementation of commitments and recommendations generated from top‑to‑top executive meetings with core end‑user key‑accounts. Lead and deliver category‑management projects for high‑priority beverage key‑accounts.
  
  

What We Are Looking For

• Minimum 5+ years B2B experience in China’s beverage/food‑ingredient industry with solid beverage technical background; proven track record winning and scaling direct end‑user key‑accounts across RTD, coffee‑chain and milk‑tea segments.
• Possess robust expertise in beverage formulation, raw material application, and full‑cycle NPD‑to‑launch processes for the China market. Able to drive technical‑level dialogues with customer R&D functions, resolve ingredient‑driven technical challenges, and develop tailored custom solutions jointly with partners.
• Hands‑on solution‑selling experience with beverage end‑users; end‑to‑end project experience (concept‑formulation trial‑commercialization) with local manufacturers and national chain operators.
• Background in sales, BD, R&D or technical‑commercial roles; strong influencing‑leadership to align cross‑functional teams (no direct reports) and deliver full‑cycle value for key accounts.
• Strong cross‑functional collaboration; ability to mobilize marketing, R&D and supply‑chain resources to hit milestones for complex key‑account projects.
• Working familiarity with China tax compliance, domestic trade rules and food‑ingredient commercial contracts.
• Highly organized to manage multiple concurrent key‑account projects amid fast‑changing China market conditions.
• Competent in financial modeling, scenario planning, customer business‑case building, volume forecasting and P&L assessment for new opportunities.
• Solid negotiation skills for contracts, pricing, volume commitments, investment and trade terms with domestic beverage key‑accounts.
  
  

Preferred

• Established China beverage‑industry networks at headquarters level, including contacts within OEMs, RTD, coffee/milk‑tea chains and customer R&D/product‑development teams.
• Prior solution‑selling experience with fruit‑functional, berry or cranberry‑based ingredients.
• Hands‑on project experience innovating beverage applications for China market, including alcoholic and beer‑related developments.
• Degree in Food Science, Beverage Engineering or related food‑technology disciplines.
• Proficiency in CRM/SAP or comparable sales‑operation tools, plus practical F&B‑ingredient technical knowledge.
  
  

Education

Bachelor's or University Degree (Required) Master's Degree (Preferred)

Work Experience

At least 5 Years of Experience

Benefits

• Comprehensive insurance package that includes many health & wellness programs, including medical coverage while traveling for work
• Short-term incentive/performance bonuses
• Flexible scheduling options
• Vacation pay
• Holiday pay
• Career development and growth opportunities
• Tuition/education assistance programs
• Access to LinkedIn Learning
• Scholarship programs for children of employees
• Adoption and Surrogacy reimbursement
• Parental leave
• Bereavement leave
• Fitness & wellness reimbursement
• Employee appreciation events
• Employee discounts
• Charitable giving
  
  

Who We Are

You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what’s better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.

Team Members, Farmers, Consumers And Communities Alike--we Value What Makes Us Unique And Strive To Connect Our Farms To Families For a Better Life By Living Our Values

• Grower Mindset – We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
• Sustainable Results – Guided by purpose, we are focused on delivering results for our grower-owners.
• Integrity Above All – We are ethical, doing the right thing for our grower-owners, customers, consumers and each other
• Inclusive Teamwork – We build diverse and inclusive teams that strengthen our cooperative.
  
  

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.