About RobotLAB

RobotLAB owns the last mile of robotics and AI, by helping business owners automate tasks that people don’t want to do anymore. Spanning 36 locations nationwide, we service Hilton, Marriott, Disney, Kura Sushi, and many other nationwide brands along with smaller locations such as restaurants, assisted living facilities, supermarkets, warehouses, and even nuclear power stations. As we expand into new markets, we are seeking a Digital Growth Manager to build, shape, and scale our brand identity—starting with a powerful, conversion-focused digital presence.

Position Summary

You will lead the charge in strengthening RobotLAB’s brand, with a primary focus on the website. You will own the website’s content strategy, SEO, AEO, and conversion funnels, ensuring it attracts qualified traffic and drives measurable sales growth. Beyond the website, you will support digital initiatives that amplify brand awareness, position RobotLAB as an industry leader, and generate inbound demand. You’ll collaborate closely with sales, product, and executive leadership to ensure our messaging and digital presence connect with our target audiences.

• Own and optimize the company’s website as the primary demand-generation channel—managing content, SEO, AEO, CRO (conversion rate optimization), and user experience.
• Develop and execute strategies to drive qualified traffic and increase lead conversion rates.
• Develop strategies to ensure RobotLAB’s content is surfaced not just in search results but also in AI-driven answers, snippets, and voice queries.
• Manage ongoing content production (webpages, landing pages, blogs, case studies, videos) to support sales and brand positioning.
• Monitor and analyze traffic, conversion data, and SEO performance to continuously improve ROI.
• Align website and digital campaigns with sales objectives, ensuring messaging moves leads through the funnel.
• Collaborate with cross-functional teams to ensure brand consistency across all customer touchpoints.
• Stay current with digital marketing trends, competitor positioning, and new tools to identify growth opportunities.
• Engage in online forums, communities, and discussions to manage and improve RobotLAB’s brand reputation.

You Are a Great Fit If You:

• Have 3+ years in digital marketing, with direct experience owning and optimizing websites for traffic growth and conversion.
• Are skilled in SEO, CRO, and web analytics.
• Know how to tell a brand story across multiple mediums, especially through the website.
• Have experience collaborating with developers to bring web strategies to life.

Required:

• 3+ years in digital marketing with proven website ownership (SEO, CRO, content strategy).
• Familiarity with web technologies (HTML/CSS/JS) and CMS platforms.
• Adobe Creative Suite proficiency.
• Strong analytical skills with experience using Google Analytics, Hubspot, or similar tools.

Preferred:

• Marketing experience in robotics, AI, or tech-driven industries.
• Experience with advanced SEO strategies and conversion optimization tools (e.g., Hotjar, SEMrush, A/B testing platforms).
• Experience optimizing for search snippets, FAQs, voice queries, and structured data.
• Have experience marketing to the B2B hospitality industry (e.g., hotels, restaurants)

Location Requirement

This role is based in Southlake, TX. Candidates must reside within 20 miles of the office. We do not offer remote or hybrid opportunities.