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Rootine’s Head of Retail Sales plays a critical role in the strategic and operational leadership of a high-growth DTC e-commerce CPG brand expanding into brick-and-mortar retail. They are responsible for overseeing all commercial aspects of the retail business to drive growth, increase revenue, and enhance the company's market position. As a key member of the leadership team, the Head of Retail Sales reports directly to the CEO and collaborates with other functional heads.
What You’ll Do
Responsible for owning and managing both online and offline sales channels for retail expansion.
You will deliver year-over-year sales growth by pursuing new retail opportunities, developing relationships with key brokers and retail buyers, and launching new products, and improving the company’s market position.
Develop and execute comprehensive sales strategies to achieve revenue targets.
Identify potential new retail partners and distribution channels to grow the brand’s presence.
Lead negotiations with key accounts and retailers to secure advantageous deals.
Alongside finance team, develop FP&A model for each opportunity and ensure alignment with Rootine’s financial objectives.
Facilitate the onboarding of new bricks-and-mortar retail and online marketplaces, ensuring all deliverables are provided on schedule by internal teams.
Ensure a high level of customer satisfaction by monitoring customer feedback and addressing issues promptly.
Build promotional plans by customer for each key selling season. Collaborate with the marketing team to create and implement effective marketing campaigns that promote brand awareness and drive customer acquisition.
Oversee the development of product positioning, packaging, and pricing strategies to maximize profitability.
Implement customer loyalty programs and retention strategies to foster long-term relationships with customers.
Develop and monitor financial KPIs related to commercial activities, ensuring adherence to budget and profitability goals. Prepare regular reports for the executive team on commercial performance and growth opportunities.
Monitor market trends, customer insights, and competitor activities to refine marketing strategies and ensure the brand remains competitive.
Foster a positive and collaborative work environment, encouraging professional growth and development among team members.
What You’ll Need:
If you don’t meet 100% of the below qualifications, please still consider applying. We believe in a holistic approach when evaluating talent for our team.
You would be a great fit for this position if you have 5-10 years of proven track record of success managing and growing wholesale and retail accounts in CPG. A plus if you have experience with a brand that brand that’s made a successful leap from DTC sales to bricks-and-mortar distribution.
Demonstrated experience in leading sales and marketing strategies that deliver measurable results, including ownership of buyer/merchant relationships and responsibility for creation and delivery of product pitches.
Strong communication and negotiation skills to build relationships with key stakeholders.
Strong project management experience to help bring buyer-suggested innovation or product requests to life from the ground up.
Requires some travel for customer meetings, trade shows, store checks, and customer presentations.
A self starter who is highly organized and detail-oriented, with the ability to manage multiple projects and priorities in a fast-paced environment.
Analytical mindset with the ability to use data-driven insights to make informed business decisions.
Passion for start-ups and rapid growth is a must.
Why You May Love Us:
A Dynamic, fun work environment with a highly talented team
Rootine provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.