Saara Inc - Executive - Digital Marketing
Saara
Marketing & Communications
Bengaluru, Karnataka, India · Bengaluru, Karnataka, India · Karnataka, India
Posted on Tuesday, June 4, 2024
About The Company
Key Responsibilities
Digital Strategy Development :
Education :
Interested candidates should send their resume, cover letter, and portfolio to [Insert Email Address]. Please include "Digital Marketing Executive Application" in the subject line.
This job description outlines the responsibilities and qualifications for a Digital Marketing Executive, ensuring that potential candidates understand the expectations and requirements of the role.
(ref:updazz.com)
- Saara is a fast-growing, VC-backed E-commerce returns reduction and automation company. We use AI/ML to not only help e-tailers be successful but also save the environment by reducing returns.
Key Responsibilities
Digital Strategy Development :
- Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive traffic.
- Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
- Create, curate, and manage all published content (images, video, written, and audio).
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.
- Manage and optimize the company's website for search engines to improve visibility and organic search rankings.
- Conduct keyword research and implement SEO best practices.
- Plan, execute, and measure A/B testing and conversion rate optimization.
- Develop and execute a social media strategy to build brand awareness and engagement.
- Manage and grow social media presence across multiple platforms.
- Monitor and report on social media trends, analytics, and metrics.
- Design, implement, and manage email marketing campaigns.
- Analyze performance metrics and suggest improvements.
- Use analytics tools to measure, analyze, and report on campaign performance and website traffic.
- Generate monthly performance reports and provide actionable insights.
- Manage and optimize PPC campaigns across various platforms such as Google Ads, Facebook Ads, and others.
- Monitor budget and adjust bids to optimize ROI.
Education :
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 1-3 years of experience in digital marketing or a related field.
- Proven track record of managing and optimizing digital marketing campaigns.
- Strong knowledge of SEO, SEM, Google Analytics, Google Ads, and social media advertising.
- Proficient in using digital marketing tools and platforms such as HubSpot, Hootsuite, Mailchimp, etc.
- Excellent written and verbal communication skills.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Creative and innovative thinker.
- Strong attention to detail and organizational skills.
- Ability to work independently and as part of a team.
- Proactive and able to meet deadlines in a fast-paced environment.
- Competitive salary and performance-based incentives.
- Professional development opportunities.
- Flexible working hours and remote work options.
- Friendly and supportive work environment.
Interested candidates should send their resume, cover letter, and portfolio to [Insert Email Address]. Please include "Digital Marketing Executive Application" in the subject line.
This job description outlines the responsibilities and qualifications for a Digital Marketing Executive, ensuring that potential candidates understand the expectations and requirements of the role.
(ref:updazz.com)
