Job Description:

\n
• We are seeking a dedicated and motivated Growth and Marketing Lead to drive Salad’s growth across various markets.
\n
• You will be responsible for developing, driving, and executing Salad’s marketing strategies.
\n

Key Responsibilities:

\n
• Work with cross-functional teams (Product, Design, Sales) to establish growth strategies to support Salad’s revenue goals.
\n
• Create, manage, and experiment with new user acquisition campaigns.
\n
• Conceive and execute a wide range of content campaigns to drive user education, user engagement, and user growth.
\n
• Conduct ongoing A / B testing to optimize and increase the effectiveness of Growth and Marketing efforts.
\n
• Own and execute media plans and targeting, spend targets, and messaging strategies.
\n
• Develop, implement, track, and optimize digital campaigns across multiple platforms.
\n
• including Facebook, Twitter, LinkedIn, Instagram, and YouTube, and drive content creation.
\n
• Implement SEO-driven tests to drive a larger number of high-quality leads into our funnel.
\n
• Take ownership of Salad’s marketing channels, track, and measure success and performance.
\n
• Analyze data to monitor revenue performance and uncover areas for improvement.
\n
• Automate campaigns to potential targets through various touch points like emails, Linkedin, etc.
\n
• Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.
\n

Requirements:

\n
• Bachelor's degree in Marketing, Business Administration, or a related field.
\n
• Solid experience with B2B sales marketing
\n
• Good project management skills: ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward.
\n
• 3+ years’ experience in SEO, digital marketing, growth marketing
\n
• Experience working in the tech space
\n
• Strong growth track record, with samples and results of past campaigns
\n
• Extensive knowledge of website analytic tools, Google ads, and social media advertising
\n
• Knowledge of HTML, Photoshop, Mailchimp, or other Social Media Management Systems would be an added advantage
\n
• Certifications in digital marketing, and B2B sales marketing would be an added advantage.
\n

Our Ideal Candidate:

\n
• Outstanding written, oral, and organizational ability
\n
• Strong analytical ability and presentation skills
\n
• You’re a numbers and data person
\n
• Attention to detail
\n
• Self-starter with a can-do attitude
\n
• Problem-solving strategic thinker
\n
• Interpersonal skills
\n
• Creative and collaborative
\n
• Curious with an entrepreneurial mindset
\n
• Critical thinker
\n