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Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us
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We offer financial services and benefits that ensure employee wellbeing and inspire them to live better lives, thus creating a more optimized workforce for companies in Africa.
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Read more about this company\n
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\nGrowth Marketing Manager\n
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Job Description
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\n- Create and drive the global/national marketing strategy and playbook.
\n- Own and deliver our Marketing Roadmap.
\n- Craft our brand voice to ensure we communicate effectively with our customers and partners.
\n- Analyze consumer behavior and determine customer personas
\n- Be at the forefront of our customer acquisition model, obsessed with all things growth marketing.
\n- Working with the senior management team on positioning Salad and our offerings and delivering content to enable sales.
\n- Liaise with HR to create a compelling employer brand, as a great place to work
\n- Manage our agency usage and partnership engagements.
\n- Set, monitor, and report on team goals and KPIs.
\n- Continuous market analysis to understand our position in an ever-changing environment.
\n- Drive the digital marketing capability (website, SEO, social media channels)
\n- Lead the messaging, positioning, content creation, solutions marketing, and delivery of marketing experiences that engage the target customer base
\n- Find opportunities to rapidly grow customer acquisition
\n- Strategies with Commercial on how to optimize pricing tiers for growth
\n- Provide reporting to the senior management team against agreed performance measures, and provide insights on future strategies
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Metrics to Track
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\n- Average Engagement
\n- % Growth in Following
\n- Traffic Conversions
\n- Social Interactions
\n- Website Traffic from Social Media
\n- Number of Post Shares
\n- Social Visitor Conversion Rates
\n- Mentions
\n- Issues Resolved Using Social Channel
\n- Monthly Website Traffic
\n- Number of Qualified Leads
\n- Conversion Rate for Call-To-Action Content
\n- Keywords in Top 10 Search Engine Results
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Method of Application
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Interested candidates should send their cover letter and CV to careers@saladafrica.com
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\nBuild your CV for free. Download in different templates.\n
","datePosted":"2023-08-11T12:08:45.435Z","validThrough":"2025-08-07","employmentType":[],"hiringOrganization":{"@type":"Organization","name":"Salad","description":"Salad Africa is a fintech platform that empowers businesses by providing accessible credit solutions through embedded financing. It connects customers with trusted financial partners to offer credit products seamlessly integrated into digital platforms, helping businesses retain customers, boost revenue, and drive broader economic impact. Salad's mission is to create lasting change by addressing the challenges of limited access to funds in an underdeveloped credit market, ensuring that businesses can thrive and grow with the financial support they need.","numberOfEmployees":15,"address":[{"address":{"@type":"PostalAddress","addressLocality":"United States"}},{"address":{"@type":"PostalAddress","addressLocality":"Delaware, USA"}},{"address":{"@type":"PostalAddress","addressLocality":"Lagos, Nigeria"}},{"address":{"@type":"PostalAddress","addressLocality":"Dover, DE, USA"}},{"address":{"@type":"PostalAddress","addressLocality":"Lagos, Nigeria"}}],"sameAs":"https://saladafrica.com","url":"https://saladafrica.com","logo":"https://cdn.getro.com/companies/0ec34884-bc49-5362-ae52-1d58e7fb910f-1740431665","keywords":"Community and Lifestyle, Finance, Health"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Nigeria"}},"baseSalary":{"@type":"MonetaryAmount","currency":null,"value":{"@type":"QuantitativeValue","minValue":null,"maxValue":null,"unitText":"PERIOD_NOT_DEFINED"}}}
Growth Marketing Manager at Salad Africa (Techstars 22)
Marketing & Communications, Sales & Business Development
Nigeria
Posted 6+ months ago
Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us
We offer financial services and benefits that ensure employee wellbeing and inspire them to live better lives, thus creating a more optimized workforce for companies in Africa.
Read more about this company
Growth Marketing Manager
Job Description
- Create and drive the global/national marketing strategy and playbook.
- Own and deliver our Marketing Roadmap.
- Craft our brand voice to ensure we communicate effectively with our customers and partners.
- Analyze consumer behavior and determine customer personas
- Be at the forefront of our customer acquisition model, obsessed with all things growth marketing.
- Working with the senior management team on positioning Salad and our offerings and delivering content to enable sales.
- Liaise with HR to create a compelling employer brand, as a great place to work
- Manage our agency usage and partnership engagements.
- Set, monitor, and report on team goals and KPIs.
- Continuous market analysis to understand our position in an ever-changing environment.
- Drive the digital marketing capability (website, SEO, social media channels)
- Lead the messaging, positioning, content creation, solutions marketing, and delivery of marketing experiences that engage the target customer base
- Find opportunities to rapidly grow customer acquisition
- Strategies with Commercial on how to optimize pricing tiers for growth
- Provide reporting to the senior management team against agreed performance measures, and provide insights on future strategies
Metrics to Track
- Average Engagement
- % Growth in Following
- Traffic Conversions
- Social Interactions
- Website Traffic from Social Media
- Number of Post Shares
- Social Visitor Conversion Rates
- Mentions
- Issues Resolved Using Social Channel
- Monthly Website Traffic
- Number of Qualified Leads
- Conversion Rate for Call-To-Action Content
- Keywords in Top 10 Search Engine Results
Method of Application
Interested candidates should send their cover letter and CV to careers@saladafrica.com
Build your CV for free. Download in different templates.