Growth Marketing Manager at Salad Africa (Techstars 22)
Salad
We offer financial services and benefits that ensure employee wellbeing and inspire them to live better lives, thus creating a more optimized workforce for companies in Africa.
Growth Marketing Manager
- Job Type
- Qualification
- Experience
- Location
- Job Field
Job Description
- Create and drive the global/national marketing strategy and playbook.
- Own and deliver our Marketing Roadmap.
- Craft our brand voice to ensure we communicate effectively with our customers and partners.
- Analyze consumer behavior and determine customer personas
- Be at the forefront of our customer acquisition model, obsessed with all things growth marketing.
- Working with the senior management team on positioning Salad and our offerings and delivering content to enable sales.
- Liaise with HR to create a compelling employer brand, as a great place to work
- Manage our agency usage and partnership engagements.
- Set, monitor, and report on team goals and KPIs.
- Continuous market analysis to understand our position in an ever-changing environment.
- Drive the digital marketing capability (website, SEO, social media channels)
- Lead the messaging, positioning, content creation, solutions marketing, and delivery of marketing experiences that engage the target customer base
- Find opportunities to rapidly grow customer acquisition
- Strategies with Commercial on how to optimize pricing tiers for growth
- Provide reporting to the senior management team against agreed performance measures, and provide insights on future strategies
Metrics to Track
- Average Engagement
- % Growth in Following
- Traffic Conversions
- Social Interactions
- Website Traffic from Social Media
- Number of Post Shares
- Social Visitor Conversion Rates
- Mentions
- Issues Resolved Using Social Channel
- Monthly Website Traffic
- Number of Qualified Leads
- Conversion Rate for Call-To-Action Content
- Keywords in Top 10 Search Engine Results
Method of Application
Interested candidates should send their cover letter and CV to careers@saladafrica.com