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Growth Marketing Manager at Salad Africa (Techstars 22)



Marketing & Communications, Sales & Business Development
Posted on Friday, August 11, 2023

We offer financial services and benefits that ensure employee wellbeing and inspire them to live better lives, thus creating a more optimized workforce for companies in Africa.

Growth Marketing Manager

  • Job Type
  • Qualification
  • Experience
  • Location
  • Job Field

Job Description

  • Create and drive the global/national marketing strategy and playbook.
  • Own and deliver our Marketing Roadmap.
  • Craft our brand voice to ensure we communicate effectively with our customers and partners.
  • Analyze consumer behavior and determine customer personas
  • Be at the forefront of our customer acquisition model, obsessed with all things growth marketing.
  • Working with the senior management team on positioning Salad and our offerings and delivering content to enable sales.
  • Liaise with HR to create a compelling employer brand, as a great place to work
  • Manage our agency usage and partnership engagements.
  • Set, monitor, and report on team goals and KPIs.
  • Continuous market analysis to understand our position in an ever-changing environment.
  • Drive the digital marketing capability (website, SEO, social media channels)
  • Lead the messaging, positioning, content creation, solutions marketing, and delivery of marketing experiences that engage the target customer base
  • Find opportunities to rapidly grow customer acquisition
  • Strategies with Commercial on how to optimize pricing tiers for growth
  • Provide reporting to the senior management team against agreed performance measures, and provide insights on future strategies

Metrics to Track

  • Average Engagement
  • % Growth in Following
  • Traffic Conversions
  • Social Interactions
  • Website Traffic from Social Media
  • Number of Post Shares
  • Social Visitor Conversion Rates
  • Mentions
  • Issues Resolved Using Social Channel
  • Monthly Website Traffic
  • Number of Qualified Leads
  • Conversion Rate for Call-To-Action Content
  • Keywords in Top 10 Search Engine Results

Method of Application

Interested candidates should send their cover letter and CV to careers@saladafrica.com