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Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

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We offer financial services and benefits that ensure employee wellbeing and inspire them to live better lives, thus creating a more optimized workforce for companies in Africa.

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\nRead more about this company\n

 

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\nGrowth Marketing Manager\n

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Job Description

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    \n
  • Create and drive the global/national marketing strategy and playbook.
  • \n
  • Own and deliver our Marketing Roadmap.
  • \n
  • Craft our brand voice to ensure we communicate effectively with our customers and partners.
  • \n
  • Analyze consumer behavior and determine customer personas
  • \n
  • Be at the forefront of our customer acquisition model, obsessed with all things growth marketing.
  • \n
  • Working with the senior management team on positioning Salad and our offerings and delivering content to enable sales.
  • \n
  • Liaise with HR to create a compelling employer brand, as a great place to work
  • \n
  • Manage our agency usage and partnership engagements.
  • \n
  • Set, monitor, and report on team goals and KPIs.
  • \n
  • Continuous market analysis to understand our position in an ever-changing environment.
  • \n
  • Drive the digital marketing capability (website, SEO, social media channels)
  • \n
  • Lead the messaging, positioning, content creation, solutions marketing, and delivery of marketing experiences that engage the target customer base
  • \n
  • Find opportunities to rapidly grow customer acquisition
  • \n
  • Strategies with Commercial on how to optimize pricing tiers for growth
  • \n
  • Provide reporting to the senior management team against agreed performance measures, and provide insights on future strategies
  • \n
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Metrics to Track

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  • Average Engagement
  • \n
  • % Growth in Following
  • \n
  • Traffic Conversions
  • \n
  • Social Interactions
  • \n
  • Website Traffic from Social Media
  • \n
  • Number of Post Shares
  • \n
  • Social Visitor Conversion Rates
  • \n
  • Mentions
  • \n
  • Issues Resolved Using Social Channel
  • \n
  • Monthly Website Traffic
  • \n
  • Number of Qualified Leads
  • \n
  • Conversion Rate for Call-To-Action Content
  • \n
  • Keywords in Top 10 Search Engine Results
  • \n
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Method of Application

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Interested candidates should send their cover letter and CV to careers@saladafrica.com

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\nBuild your CV for free. Download in different templates.\n

","datePosted":"2023-08-11T12:08:45.435Z","validThrough":"2024-09-21","employmentType":[],"hiringOrganization":{"@type":"Organization","name":"Salad","description":"Salad is building solutions to transform Africa's workforce and the timing has never been more crucial. We are contributing to a society of financially-secure people who live better and more optimized lives. By partnering with employers to give their employees access to a portion of their earned salaries before payday, urgent needs can now be met with ease. The first step on a journey to financial wellness is freedom from the pressure of bill payments, loan repayments, and emergency costs. This is why Salad exists, for all the solutions you need to be financially-secure, happier, and more productive.","numberOfEmployees":18,"address":[{"address":{"@type":"PostalAddress","addressLocality":"United States"}},{"address":{"@type":"PostalAddress","addressLocality":"Delaware, USA"}},{"address":{"@type":"PostalAddress","addressLocality":"Lagos, Nigeria"}},{"address":{"@type":"PostalAddress","addressLocality":"Dover, DE, USA"}},{"address":{"@type":"PostalAddress","addressLocality":"Lagos, Nigeria"}}],"sameAs":"https://saladafrica.com","url":"https://saladafrica.com","logo":"https://cdn.getro.com/companies/0ec34884-bc49-5362-ae52-1d58e7fb910f-1719088908","memberOf":{"@type":"Organization","name":"Techstars","description":"","logo":"https://cdn.getro.com/companies/21d1bd6c-49e3-5d81-a799-5af7da862936-1717081322","url":"jobs.techstars.com"},"keywords":"Community and Lifestyle, Finance, Health"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Nigeria"}}}

Growth Marketing Manager at Salad Africa (Techstars 22)

Salad

Salad

Marketing & Communications, Sales & Business Development
Nigeria
Posted on Friday, August 11, 2023

Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

We offer financial services and benefits that ensure employee wellbeing and inspire them to live better lives, thus creating a more optimized workforce for companies in Africa.


Read more about this company

 

Growth Marketing Manager

Job Description

  • Create and drive the global/national marketing strategy and playbook.
  • Own and deliver our Marketing Roadmap.
  • Craft our brand voice to ensure we communicate effectively with our customers and partners.
  • Analyze consumer behavior and determine customer personas
  • Be at the forefront of our customer acquisition model, obsessed with all things growth marketing.
  • Working with the senior management team on positioning Salad and our offerings and delivering content to enable sales.
  • Liaise with HR to create a compelling employer brand, as a great place to work
  • Manage our agency usage and partnership engagements.
  • Set, monitor, and report on team goals and KPIs.
  • Continuous market analysis to understand our position in an ever-changing environment.
  • Drive the digital marketing capability (website, SEO, social media channels)
  • Lead the messaging, positioning, content creation, solutions marketing, and delivery of marketing experiences that engage the target customer base
  • Find opportunities to rapidly grow customer acquisition
  • Strategies with Commercial on how to optimize pricing tiers for growth
  • Provide reporting to the senior management team against agreed performance measures, and provide insights on future strategies

Metrics to Track

  • Average Engagement
  • % Growth in Following
  • Traffic Conversions
  • Social Interactions
  • Website Traffic from Social Media
  • Number of Post Shares
  • Social Visitor Conversion Rates
  • Mentions
  • Issues Resolved Using Social Channel
  • Monthly Website Traffic
  • Number of Qualified Leads
  • Conversion Rate for Call-To-Action Content
  • Keywords in Top 10 Search Engine Results

Method of Application

Interested candidates should send their cover letter and CV to careers@saladafrica.com

Build your CV for free. Download in different templates.