Growth Marketing Manager at Salad Africa (Techstars 22) @ Salad

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We offer financial services and benefits that ensure employee wellbeing and inspire them to live better lives, thus creating a more optimized workforce for companies in Africa.

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\nRead more about this company\n

\nGrowth Marketing Manager\n

\nJob Type Full Time\n
\nQualification BA/BSc/HND\n
\nExperience \n
\nLocation Lagos\n
\nJob Field Sales / Marketing / Retail / Business Development \n

Job Description

Create and drive the global/national marketing strategy and playbook.
Own and deliver our Marketing Roadmap.
Craft our brand voice to ensure we communicate effectively with our customers and partners.
Analyze consumer behavior and determine customer personas
Be at the forefront of our customer acquisition model, obsessed with all things growth marketing.
Working with the senior management team on positioning Salad and our offerings and delivering content to enable sales.
Liaise with HR to create a compelling employer brand, as a great place to work
Manage our agency usage and partnership engagements.
Set, monitor, and report on team goals and KPIs.
Continuous market analysis to understand our position in an ever-changing environment.
Drive the digital marketing capability (website, SEO, social media channels)
Lead the messaging, positioning, content creation, solutions marketing, and delivery of marketing experiences that engage the target customer base
Find opportunities to rapidly grow customer acquisition
Strategies with Commercial on how to optimize pricing tiers for growth
Provide reporting to the senior management team against agreed performance measures, and provide insights on future strategies

Metrics to Track

Average Engagement
% Growth in Following
Traffic Conversions
Social Interactions
Website Traffic from Social Media
Number of Post Shares
Social Visitor Conversion Rates
Mentions
Issues Resolved Using Social Channel
Monthly Website Traffic
Number of Qualified Leads
Conversion Rate for Call-To-Action Content
Keywords in Top 10 Search Engine Results

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Method of Application

Interested candidates should send their cover letter and CV to careers@saladafrica.com

\nBuild your CV for free. Download in different templates.\n

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