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Sales Lead at Salad Africa (Techstars 22)



Sales & Business Development
Posted on Wednesday, April 17, 2024

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We offer financial services and benefits that ensure employee wellbeing and inspire them to live better lives, thus creating a more optimized workforce for companies in Africa.

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Sales Lead

The Role

  • The Sales Lead will play a key role in steering our company's sales endeavors.
  • Responsibilities will include formulating and executing robust sales strategies and fostering collaborative relationships to drive revenue and attain ambitious targets.
  • This position will be instrumental in shaping the trajectory of our sales operations, ensuring alignment with industry trends and overarching business objectives

Desired Attributes

User-Centric Approach

  • Focus on understanding customer needs and preferences to tailor sales strategies that resonate and drive impact

Strategic Thinking

  • Ability to think strategically and develop comprehensive sales plans that align with the company's business objectives

Result Driven

  • Proven track record of consistently achieving and surpassing sales targets with a keen emphasis on ROI and a results-oriented mindset in all aspects of sales planning and execution
  • Exceptional interpersonal skills and business acumen to effectively negotiate and close deals

Industry Knowledge

  • Deep understanding of the HR and Payroll space, including its key trends, challenges and opportunities
  • Awareness of global marketing trends while possessing nuanced knowledge of regional and local dynamics, particularly in diverse markets like Africa

Leadership Skills

  • Effective communication and collaboration with cross-functional teams to ensure seamless integration of sales efforts with other departments
  • Passion for developing high-performing teams and fostering a positive work culture


  • Readiness to embrace emerging technologies and sales trends to stay ahead in a rapidly evolving market
  • Innovative problem solver with excellent digital marketing skills to leverage modern tools adn platforms for sales enhancement


  • With a full understanding of the company's value proposition, draft the ideal customer profile and map out the market size
  • Develop and implement effective sales strategies and action plans to acquire customers, drive revenue growth, and meet sales targets
  • Identify, research, and qualify potential leads to turn them into closed sales
  • Engage with qualified leads to understand their needs and pain points
  • Establish and maintain effective relationships with key industry contacts
  • Assist in setting sales targets in alignment with business goals and revenue targets
  • Provide coaching, guidance, and mentorship to all team members to develop their selling skills, overcome challenges, and close affiliate sales
  • Analyze sales metrics and performance data to make informed decisions, optimize strategies, and drive continuous improvement
  • Offering insight and ideas to stakeholders concerning the sales process and product usage
  • Collaborating with the marketing team and other cross-functional teams to design sales and marketing materials, and implement sales strategies
  • Stay updated on market trends, competitors activities, and industry developments to identify new business opportunities
  • Present sales, revenue reports, and realistic forecasts to the management teams

We're looking at someone who has

  • Minimum of 5 experience leading sales and client relationship teams
  • Experience within the B2B SAAS, Payment, Payroll, HR space is a plus familiarity with effective sales strategies
  • Inspirational attitude and ability to create a motivating environment
  • Ability to train others effectively
  • Familiarity with sales tools is a plus
  • Demonstrated track record of B2B sales in a high-performing environment at a senior level
  • Must reside in Lagos and be willing to attend physical customer meetings any day of the week

Method of Application

If you meet the above qualifications, please send your application to careers@saladafrica.com

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