B2B Content Writer
SegmentStream
Responsibilities:
- Conduct in-depth research and analysis to understand customer needs, market trends and content gaps to ensure our content effectively reaches and resonates with our target audience;
- Collaborate and interview team members to gather and compile expert content;
- Manage the content lifecycle from ideation and creation through to distribution and performance analysis, optimising content for SEO and user engagement;
- Oversee the content calendar, ensuring timely publication of materials and alignment with marketing campaigns and product launches;
- Carefully checking and correcting copy to ensure it meets our editorial standards and quality;
- Continually review our published content to ensure it’s up-to-date with the latest news, trends and regulations;
- Keep abreast of the latest market trends and regulations and use this information to plan our content;
- Help us find and use the right keywords for our market. Use SEO tips to make our content perform better.
Requirements:
- Fluent in English;
- 3+ years of proven experience in content creation and marketing, preferably in a MarTech, SaaS or B2B environment;
- Strong understanding of SEO principles, content management systems, and analytics tools to make data-driven decisions;
- Exceptional writing, editing and copywriting skills, with the ability to produce engaging and compelling content across multiple channels;
- Proven ability to manage projects from inception to delivery;
- A creative mindset coupled with strategic thinking, able to generate innovative ideas for content and marketing materials;
- Excellent communication and collaboration skills, with experience of working cross-functionally to support content needs across the business.
Why SegmentStream:
- Unique and high-quality SaaS product that solves a massive problem for a huge market;
- VC-backed by top investors & angels, including TechStars, founders of Pipedrive, Dynamic Yield, and other great SaaS entrepreneurs;
- Fast-growing, fully distributed, and international team of smart people who not only love what they do but are also really good at it;
- A great company culture that is embracing functional ownership, entrepreneurial mindset, and personal growth;
- Full responsibility from day one and being part of our results-driven working environment;
- Competitive salary plus attractive stock compensation package;
- A lot of opportunities for future career growth within the company.