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SEO Specialist



Marketing & Communications
Kuala Lumpur, Malaysia
Posted on Thursday, April 11, 2024

Sendbird is a leading player in the Communication Platform as a Service industry, providing innovative AI chatbot and Gen AI solutions that enhance customer engagement and communication. We're looking for an experienced SEO Specialist to join our marketing team and work closely with our Head of Content and Content Specialist. Together you'll drive the SEO strategy for our AI-related product pages, landing pages, and content, ensuring top-tier search engine rankings and driving organic growth.

What you will do:

  • SEO Strategy Development: Craft and execute a comprehensive SEO strategy focused on improving the visibility and ranking of our AI product pages, landing pages, and associated content.
  • On-Page SEO: Optimize website content for search engines, including meta tags, headings, keywords, and alt tags, to improve organic rankings.
  • Content Optimization: Collaborate with the Content Specialist to ensure all content is SEO-friendly, utilizing effective copywriting techniques to enhance SEO positioning.
  • Keyword Research: Conduct thorough keyword research to identify high-value, relevant keywords for our AI products and content. Implement these keywords strategically across our digital assets.
  • Backlink Acquisition: Develop and execute a backlink strategy to enhance domain authority and improve SEO rankings, including outreach for guest blogging, partnership, and link exchange opportunities.
  • Performance Analysis: Use SEO tools and analytics to monitor, analyze, and report on SEO performance, adjusting strategies as necessary to achieve goals.
  • SEO Trends and Updates: Stay abreast of the latest SEO trends, search engine updates, and best practices, especially as they relate to AI, chatGPT, chatbot industries.

Who you are:

  • A strategic thinker with a knack for identifying opportunities to improve SEO rankings.
  • Proficient in SEO tools (e.g., SEMrush, Ahrefs, Google Analytics) and CMS platforms.
  • Collaborative and communicative, able to work closely with content creators to align SEO and content strategies.
  • Innovative and proactive in finding new SEO opportunities and techniques.

What you bring to the table:

  • 2+ years of SEO experience, preferably in the SaaS or AI industries.
  • Proven track record of improving SEO positions for product pages, landing pages, and content.
  • Strong understanding of on-page and off-page SEO strategies and best practices.
  • Excellent analytical skills with experience in using SEO and web analytics tools.
  • Strong copywriting skills for effective SEO positioning.
  • Bachelor's degree in Marketing, Communications, or a related field is preferred.

Our MY benefits include (but are not limited to)

  • 20 days PTO, 12 paid US company holidays, 5 sick days, 2 volunteer days, plus a rest/rejuvenation and birthday day off
  • Company subsidized medical, dental, vision insurance
  • Flexible spending accounts
  • Parental leave
  • Life and disability insurance
  • Be Your Best Self: An annual stipend (prorated by start date) for expenses ranging from professional development classes and training, to personality assessments, gym memberships, books, fitness classes, mental health services and massages

Flexible Work Policy

We offer a flexible work schedule at Sendbird. We also value collaboration and relationship building. With those values in mind, we require all employees within an hour's commute range of their local office to gather with their team in the office twice per week as a minimum. Some of our roles require a more frequent in-office schedule. Please work with your manager to understand the office time requirements for your position.

What diversity and inclusion mean to us

There is no such thing as a perfect candidate and the best employees come from a wide range of backgrounds, experiences, and skillsets. Sendbird is a place where everyone can learn and grow. We respect, promote, and encourage diversity for equal employment opportunities and encourage you to apply if this role excites you.

About Sendbird

At Sendbird, we are building the most scalable and powerful chat API in the world with a mission to build connections in a digital world. Conversations have always been the way people build relationships and get things done and our goal is to put the power of conversations in the hands of every developer and brand by making apps more social through chat, voice and video.

Sendbird is rapidly growing unicorn start-up headquartered in San Mateo, CA with additional offices in; New York, London, Seoul, Singapore, and Bengaluru and has raised over $220M with a $1 Billion+ valuation from leading investors, including: ICONIQ Capital, STEADFAST Capital Ventures, Tiger Global Management, Shasta Ventures, Softbank Vision Fund 2, and Y Combinator.