About Sequel.io

With 91% of companies investing in video as a strategy to engage with their audience and drive pipeline, Sequel is addressing a significant pain point: driving away hard earned audiences to outdated third-party webinar platforms at the highest point of their engagement, which results in significant loss of conversion to revenue.

Sequel is the only webinar solution that allows marketing teams to engage their audience right where they should be, on their own websites, in front of all the content and CTAs. This unique approach services the complete content journey and provides revenue teams with actionable insights into audience behavior and intent. Sequel is the only platform that combines audience engagement from both video and website content, allowing marketers to know what kind of content every person in their audience is consuming. This comprehensive data, when fed to revenue teams, significantly boosted revenue conversion.

We are growing fast with an incredible team and the world's most recognizable logos as customers. Join us!

About the Role

Based in the San Francisco Bay Area.

Founded by Oana Manolache, ex-global marketing leader at HP, the company has established a robust marketing and content presence. This includes initiatives such as the Game Changers CMO Series and the Masterclass Series, participation in major tradeshows like Forrester, Inbound, and Dreamforce, as well as partnerships with key industry players like 6sense, Mutiny, and Stensul.

We’re looking for a Head of Marketing with a strong background in demand generation or product marketing to drive our growth. This role is perfect for a builder at heart who can seamlessly balance strategic vision with hands-on execution, leveraging their expertise to build and optimize marketing programs that fuel customer acquisition and engagement. This position works closely with the CEO.

Responsibilities

Strategy

• Develop and execute a marketing strategy to achieve aggressive growth goals.
• Collaborate with the executive team to align marketing initiatives with company objectives and product roadmaps.
• Establish and manage KPIs to track the effectiveness of marketing campaigns and programs.

Demand Generation

• Build, execute, and optimize multi-channel campaigns across paid media, email, SEO, webinars, and other demand generation channels.
• Design and manage lead generation and nurturing programs to drive conversions through the marketing funnel.
• Own performance metrics such as MQLs, CAC, and conversion rates, ensuring a strong pipeline for sales.

Product Marketing

• Develop compelling messaging and positioning for our products that resonate with target audiences.
• Enable the sales team with collateral, presentations, and competitive insights to drive customer acquisition and retention.
• Conduct market research to understand customer needs, competitors, and industry trends.
• Partner with product teams to plan and execute go-to-market strategies for new features and releases.

Data-Driven Insights

• Leverage analytics tools to track campaign performance, customer behavior, and market trends.
• Use data to inform decisions, optimize strategies, and communicate results to stakeholders.
• Continuously experiment with new tactics and channels to uncover opportunities for growth.