The opportunity

As Product Marketing Manager you'll serve as the bridge between product development and our market. You will be responsible for ensuring that our product is successfully launched and positioned in the marketplace. This role requires a combination of strategic thinking, market research, and strong communication skills.

What you’ll be doing

• Market Research: Conduct in-depth market research to understand customer needs, industry trends, and competitive landscapes. Bridge the gap between product development and market execution.
• Collaborate: Collaborate with the marketing team to create compelling product materials, including marketing collateral and messaging. Partner with product management to establish clear product goals and metrics.
• Product Positioning: Develop comprehensive user and buyer personas to understand target audiences. Develop a compelling product positioning strategy that differentiates the product from competitors and resonates with the target market.
• Go-to-Market Strategy: Create and execute go-to-market plans that outline the product launch, pricing, distribution, and promotional strategies.
• Product Messaging: Develop clear and concise messaging that effectively communicates the product's value proposition to customers, sales teams, and other stakeholders.
• Competitive Analysis: Monitor the competitive landscape and identify opportunities for product differentiation and market expansion.
• Sales Enablement: Train sales teams on effective product demonstrations and persuasive sales techniques. Provide sales teams with the necessary tools, training, and support to effectively sell the product.
• Customer Feedback: Gather and analyze customer feedback to inform product improvements and future development.
• Product Launch: Plan and execute successful product launches, including marketing campaigns, press releases, and events.

What we're looking for in you

• Effective Communication: Ability to articulate the product's value proposition to a wide range of audiences, from customers to internal stakeholders, and provide comprehensive training on product features and benefits.
• Creativity: Innovative thinking to develop unique product positioning and marketing strategies that differentiate the product in a competitive market.
• Stakeholder Management: Strong interpersonal skills to collaborate effectively with colleagues across departments, including Product, Sales, Marketing, and executive leadership.
• Empathy: A deep understanding of customer needs and pain points to develop products that truly resonate with the target market.
• Research Skills: The ability to conduct thorough market research to identify unmet customer needs and develop compelling product positioning.
• Analytical Skills: Data-driven approach to measure and analyze the performance of marketing campaigns and go-to-market strategies.

Our promise

Shieldpay is an equal opportunities employer. For Shieldpay building a fair and transparent workforce begins with the recruitment process that does not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.

At Shieldpay we will consider requests for flexible working on hiring. For most roles, the following types of flexibility are usually possible: flexible hours, Hybrid working (an element of working from home), compressed hours. Many of our staff work flexibly in many different ways.

Team

Technology

Locations

London

Remote status

Hybrid Remote

Employment type

Full-time

Employment level

Technicians

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