About Sigma360
Sigma360 is a cloud-based data platform that has emerged as the definitive choice for point-in-time risk screening and perpetual client monitoring. Underpinned by thousands of fully integrated and hosted data sources and proprietary entity resolution, risk extraction and scoring algorithms, the platform can identify and return direct and network-based entity risk at sub-second speeds. Sigma360’s solutions are used by financial institutions, asset managers, professional services firms, fintechs and global corporations seeking to consolidate operations into a singular risk intelligence platform and more efficiently manage the entire client lifecycle.

Role Overview
We are seeking a Performance Marketing Lead to own digital lead generation and deliver measurable business results. This role is responsible for turning our marketing budget and organic channels into high-quality leads through various channels, including: SEO, paid media, marketing automation, email outreach, and website optimization.

Success will be defined by your ability to generate pipeline efficiently, scale campaigns that perform, and continuously improve cost per acquisition and lead quality across all channels.

Key Responsibilities

• Drive lead generation through multi-channel campaigns across Google Ads, Bing Ads, LinkedIn, targeted email outreach, and other channels
• Develop and execute an SEO strategy that improves keyword rankings, increases qualified organic traffic, and supports conversion growth
• Manage HubSpot and marketing automation workflows to capture, nurture, and convert leads into qualified opportunities
• Optimize website performance and user journeys using analytics to increase conversion rates and marketing ROI
• Build and test ad copy, email campaigns, and creative assets tailored to B2B buyer personas
• Monitor and own key performance metrics including cost per lead, conversion rates, ROAS, CAC, and email engagement
• Deliver clear reporting with insights and next steps to scale what works and cut what does not
• Collaborate with marketing, content, and sales teams to ensure campaigns fuel account-based marketing and sales objectives
• Continuously experiment with bidding strategies, targeting, automation, and creative variations to maximize ROI
• Stay ahead of digital marketing trends and recommend new strategies that improve efficiency and lead quality

Qualifications

• Driven, energetic and team-first personality
• Proven track record of using paid, organic, and owned digital channels to generate measurable lead volume and pipeline
• Proficiency in SEO best practices and tools (Google Search Console, SEMrush, Ahrefs, or similar)
• Proficiency in paid media platforms (Google Ads, Bing Ads, LinkedIn) and marketing automation (HubSpot strongly preferred)
• Strong skills in analytics and data interpretation to guide optimization decisions
• Experience with email marketing and automated outreach strategies that deliver conversions
• Excellent communication skills with the ability to present results and insights in a clear, actionable way
• Strong organizational skills and ability to prioritize based on business impact
• Google Ads and SEO certifications are strongly preferred

Experience

• 2–4+ years in B2B digital or performance marketing with direct responsibility for lead generation and ROI
• Demonstrated success in planning, executing, and scaling campaigns that drive pipeline growth
• Experience with account-based marketing, SEO content strategy, marketing automation, and email-driven lead generation is a plus