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Product Marketing Associate



Marketing & Communications, Product
Buffalo, NY, USA
Posted on Tuesday, November 26, 2019
At Strayos, we are transforming the Mining, Infrastructure and Civil engineering industry through our advanced visual intelligence software platform that our customers use on a daily basis to make key operational and business decisions.We are creating the Automated Jobsite of the Future. This involves automating heavy machinery; using imagery, videos, and IoT sensors to analyze productivity and efficiency of jobsites on construction and mining sites and bringing all of these AI and machine learning platforms to the edge with node devices.

About the role:
Strayos is looking for an experienced product marketer to help accelerate product growth by championing the customer, communicating product value, and bringing products to market. This is a unique opportunity to bring technology that is changing the way hundreds of large mining and infrastructure projects work globally.

You will own the strategy and execution to create internal and external collateral that clearly communicate our product values that resonate with our customers. The ability to grasp and translate technical capabilities into tangible benefits and value propositions are critical. This will initially be an individual contributor role reporting directly to the CEO with growing responsibilities as the company continues to scale.


-Develop targeted messaging and positioning, value propositions, buyer personas, use cases, and marketing and sales enablement initiatives to enable effective selling into specific market segments
-You have effective interpersonal and goal-focused communication by phone, webinar, email, and in-person.
-You’re excited to dive into new industries like mining and construction, learning and internalizing what matters to customers in order to provide value
-Build a deep understanding of, and empathy with, enterprise audiences through quantitative and qualitative market research and relationships with our customer base
-Be a subject matter expert on the product, competitive landscape, and differentiation by studying and testing industry products and workflows
-Translate technical details into benefits for the user and ROI for the customer
-Develop product marketing strategies and collateral (promotion, product go-to-market, sales enablement, and customer success)
-Create product marketing briefs establishing messaging and positioning, features and benefits, and competitive analysis to partner with marketing team to craft compelling messages across marketing channels (landing pages, ad campaigns)

-Proven experience as a Product Marketing specifically for Industrial Enterprise
-Deep experience owning and driving product go-to-market sales enablement strategy and execution
-End-to-end responsibility on technical product and workflow collateral development
-Entrepreneurial mindset, approaching problems creatively and embracing rapid iterations
-Background in engineering or construction,infrastructure and mining related field is a plus