Copywriter
SwingVision
- Write and optimize 5-15 monthly email campaigns (welcome sequences, feature announcements, promotional offers, newsletters, re-engagement, milestone celebrations, and product tutorials)
- Create push notifications to drive engagement and retain customers
- Develop high-converting subject lines and preview text for various campaign types
- Collaborate with Product and Marketing teams to analyze performance metrics and optimize content
- A/B test copy variations to improve click-through rates and conversion
- Maintain consistent brand voice while adapting tone for different audience segments
- Write clear, concise in-app messaging for onboarding, feature adoption, and user retention
- Partner with Design team to ensure copy and visuals work seamlessly together
- Stay current with mobile messaging and email marketing best practices
- Prioritize projects to meet multiple and simultaneous deadlines
- 2+ years of experience in email marketing and push notification copywriting for D2C SaaS products
- Strong portfolio demonstrating various email types (promotional, lifecycle, retention) and push notifications
- Knowledge of email marketing platforms (i.e., Braze)
- Experience with A/B testing and data-driven copy optimization
- Interest in tennis, pickleball, and/or padel
- Ability to work independently while collaborating effectively with marketing and product teams
- Avid user of the SwingVision app
- Passion for racquet sports and Artificial Intelligence
- Deep understanding of mobile app engagement strategies and user behavior
- Knowledge of email deliverability best practices and CAN-SPAM compliance