I. About the job opportunity

Symba is seeking a new Head of Marketing, responsible for defining and implementing our marketing and growth programs. We are looking for a self-starter with industry experience in B2B SaaS. As Symba’s Head of Marketing, get ready to roll up your sleeves and leverage the resources of an early-stage startup team to help you execute on the strategy you develop. This is an exciting opportunity to craft, own, and execute a new marketing vision for a scaling tech startup.

II. Key Roles & Responsibilities

You will work directly with our Co-Founder/CEO and take full ownership of Symba’s brand, content creation, and customer acquisition programs. To be successful, you will already have at least 5+ years of experience building and running personalized inbound/outbound marketing campaigns to drive consistent sales revenue growth with B2B SaaS type companies.

In this role, you will:

Create and own the go-to-market (GTM) strategy for new products & features. You will set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and analyze audience engagement. You will work closely with the sales team to share these insights and optimize Symba’s GTM strategy. You will also conduct customer research and apply your insights to these and other initiatives.

Drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences. You will promote the company as an innovator to the press and public, and oversee outbound customer-facing communications across our website, blog, and social channels. Collaborate and lead across the organization. You will represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership. You will also lead and mentor a growing team of marketers across a broad set of functions including product marketing, partner marketing, content, and brand.

Deepen relationships with key partners. You will nurture existing relationships with key partners, aligning on mutual goals and driving adoption through a variety of co-marketing efforts.

Build a marketing department. Identify talent needs, hire and manage a high-performing integrated marketing team, and manage outsourced partners.

III. Necessary Skills

5+ years of B2B marketing experience at a B2B SaaS/software startup with an understanding of SEO and SEM, expertise in demand generation, experience with the B2B SaaS sales process, and proven ability to drive qualified leads.

Demonstrable experience developing and executing go-to-market plans for SaaS platforms, including targeted paid advertising, online and offline events, and content marketing (white papers, case studies, blogging, and beyond). PR experience is also highly desired! You are a self-starter, organized, and self-motivated with the ability to define goals and prioritize your work.

Strong analytical and writing skills. You are comfortable with data and analytics, and you can clearly communicate your results and ideas.

Must be proficient in Hubspot, Google Analytics, and WordPress.

IV. Application process

To be considered, please submit the following materials via email to founders@symba.io:

1. A cover letter describing your interest and candidacy for the position
2. Your resume
3. Two writing samples
4. 2 professional references (please share name, linkedIn, email and phone number)

Applications are accepted on a rolling basis with early submissions given priority for review. You will receive an email indicating whether or not you are selected for an interview by October 1, 2020.