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VP, Marketing



Marketing & Communications
Posted on Saturday, June 22, 2024

About Testlio

Testlio is a global QA software testing company. Its unique approach combines real humans and AI-powered machines to help digital innovators assure quality products at scale. On 600K+ real devices. In 100+ languages. With 400+ payment methods. The company is 100% remote, with people in 150+ countries. It is female-founded; 46% of full-time people are women. Clients include Amazon, athenahealth, Match Group, Microsoft, the NBA, Netflix, PayPal, SAP, Uber, Wayfair, and many more.

About The Role

The VP, Marketing is responsible for all aspects of B2B marketing at Testlio (organic, paid, events, etc.) partnering closely with the company’s sales, alliances, platform, and services leaders. This is a highly technical role that requires a deep understanding of SDLC, DevOps, and QE, given that Testlio’s primary buying audience are VPs of Engineering and Chief Technology Officers (CTOs) at software-centric companies. The role reports directly to the CEO of Testlio.

What You’ll Do

  • Create compelling experiences that authentically provide value to CTOs and VPs of Engineering (Testlio’s primary target audience).
  • Own marketing strategy, including messaging, positioning, mix, and allocation.
  • Operate a cross-channel marketing budget that balances experimentation with predictability.
  • Manage and optimize marketing programs that drive Sales Accepted Leads (SALs) at a compelling cost-per-lead.
  • Lead and manage a team of three full-time professionals (content, programs, and design leaders) along with a collection of vendors and consultants.
  • Roll up your sleeves and produce content yourself across paid, owned, and earned distribution (this is not a pure “management” job. You’ll need to write, create, and ship assets while working with your team).
  • Serve the Testlio VP, Global Sales as a key internal client, understanding the needs of sellers and delivering value to each member of the sales team.
  • Partner with the Testlio VP, Alliances to activate partner marketing programs.
  • Build and nurture relationships with analysts, journalists, influencers, luminaries, clients, and others.
  • Drive martech efficiencies, optimizing how we use technology.
  • Understand and leverage our extensive data. Experiment continuously. Extract actionable insights to identify innovative growth opportunities.

What You’ll Bring

  • 10+ years of experience in marketing leadership at B2B software and services companies—including 5+ years leading the marketing function while reporting to the CEO.
  • A career background in computer science and product management that led you to marketing from a place of personally building and releasing software.
  • A deep and nuanced understanding of Quality Engineering and DevOps.
  • A profound POV and curiosity about how engineering leaders (e.g. CTOs) make strategic partnership and supplier decisions.
  • A keen understanding of how to intelligently leverage content marketing (organic), paid programs (ads), and events (digital/physical) to complement strategic, relationship selling.
  • A love of personally writing and shipping marketing content.
  • Martech expertise with a working knowledge of HubSpot, WordPress, and Salesforce.
  • A desire to work-from-home for a global company that is 100% remote.

What We Offer

  • Distributed by design: Testlio is a global company that embraces a unique approach to 100% remote work, including regional working flexibility.
  • Great culture: Testlio’s purpose, vision, and values help unlock positive mindsets and behaviors.
  • No bureaucracy: Our company moves fast and empowers people on the frontlines to make decisions and own initiatives.
  • Amazing clients: customers like Amazon, Apple, Arsenal, ManU, Microsoft, NBA, PayPal, Tinder, Wayfair, Uber, etc. rely upon Testlio.
  • Market leadership: #1 position on G2, capital efficiency, compelling client NPS rates, company momentum, sales success.

The Application Process

We seek to hire individuals who will be excited about their role and have the potential to grow with Testlio. Since we are 100% distributed, it’s important for us to provide you the opportunity to meet with multiple stakeholders throughout the organization. This gives you insight into the role and a chance to interact with future peers. Our interview process can take about 2 to 3 weeks to complete as we want to ensure a great fit for everyone.

  • Application
  • Hiring manager interview
  • Multipart TestGorilla assessment
  • 3-4 Team and Stakeholder interviews
  • Reference checks
  • Hiring manager additional conversations
  • Offer and background checks

Diversity and Inclusion

Testlio is an equal-opportunity employer deeply committed to creating an inclusive environment for people of all backgrounds and identities. We are female-founded and 46% of our team identifies as women. See the DEI section of our website for more information.