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The Folklore
The Folklore


United States · New York County, NY, USA · New York, USA · New York, NY, USA · Manhattan, New York, NY, USA · soho, new york, ny, usa · Soho, New York, NY, USA


Clothing and Apparel · Commerce and Shopping · Construction · Consumer Products · Design · Real Estate · Software


11-50 employees


Pre Seed

founded in


The Folklore Connect is a SaaS-enabled B2B marketplace that provides fashion, beauty and homeware suppliers with order management, payment, communication, and logistics tools to scale their wholesale business and gives SMB and enterprise retailers a wholesale marketplace to discover and shop these suppliers. Our carefully curated product-line reflects the diversity of Africa's contemporary urban landscapes and design aesthetic. We deliver apparel, accessories, shoes, bags, and homeware that can live in cities around the world, and be enjoyed by men and women who appreciate luxurious, thoughtful, clean, and boundary-pushing design. Exclusivity is key in our product selection process, we carry a limited stock of each product and a small curated list of globally recognized designers. Some styles are even one-of-a-kind and exclusive to our platform, and therefore cannot be replicated. The combination of goods and services provided by The Folklore helps enhance the visibility and financial success of Africa's garment industry while exposing a global customer base to exclusive designers and styles, some of which were previously unavailable to shop online or outside of Africa until now.

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