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Manager, Paid Search



Marketing & Communications
Framingham, MA, USA
Posted on Sunday, March 31, 2024

Sincere is looking for an expert Manager, Paid Search to drive growth with performance marketing. In this role you will experiment, innovate, and execute across Paid Search channels, with an emphasis on Google Ads. You’ll partner with internal and external teams to bring the latest and greatest strategies and tools to our Paid Search program. The ideal candidate is obsessed with analyzing large amounts of data, proactive about advocating for changes, and driven to unlock big wins. You are eager to dig into our data to see where the big opportunities lie and know how to transform that data into results.

In this role, you will:

  • Deliver annual increases in lifetime cash flow with high-performing campaigns
  • Develop, execute, and optimize Paid Search campaigns across our family of brands (Punchbowl®, Timehop®, and Memento®)
  • Own the Google technology partner relationship to assist in campaign growth
  • Build and maintain effective agency & consultant partnerships
  • Own daily and weekly account monitoring and reporting
  • Perform robust data analysis to identify big opportunities and areas of optimization
  • Inform key decisions around budget, strategy, and direction of the overall Paid Search program

You have:

  • 8-10 years experience in digital marketing
  • 3-5 years experience running high-volume consumer Paid Search campaigns
  • Bachelor’s degree in Marketing, Business, Mathematics or related field
  • Expertise in keyword bidding strategies, budget cap management, and optimization tactics
  • An analytical brain with excellent attention to detail
  • Strong written and verbal communication skills
  • Experience working in a team-oriented, deadline-driven environment
  • Impeccable organization and prioritization skills
  • Less than a 45 minute commute to Framingham, MA and are excited to join us in the office 1 day per week

About Sincere

Do you want to work in a growing company that invests in its employees more than the average company? Sincere is a family of brands with heart. The Company is home to Punchbowl®, Timehop®, and Memento®, and builds technology that brings you closer and helps show you care to the people who matter the most. With Sincere Foundation, we support organizations that address basic needs, and envision a future where everyone has the opportunity to celebrate, recognize milestones, and honor memories. We provide a fun, casual, and innovative environment where hard work is recognized and rewarded.

Some Sincere Perks:

  • 100% healthcare coverage
  • A collaborative, start-up environment where you’ll learn a lot, get your hands dirty, and see your work directly impact our customers
  • Fantastic, smart coworkers who are passionate about what they do
  • Virtual team coffee chats, Friday team trivia challenges, biannual team summits, and anything else we can think of to have fun as a team