🚀 We’re Hiring: Experienced Product Marketing Manager!

Torque360, a fast-growing SaaS company revolutionizing the automotive industry, is seeking a Product Marketing Manager to join our dynamic team.

If you have a knack for crafting compelling marketing strategies, driving product adoption, and working in a fast-paced tech environment, we’d love to hear from you!

📍 Location: Onsite, Gulberg, Lahore

💼 Experience:

• 4+ years in product marketing (preferably in SaaS)
• Overall 5-6 years in content, branding, and marketing

To be successful as a product marketing manager, you must have excellent time management skills. A good product

marketing manager will have excellent communication and interpersonal skills.

 Becoming familiar with company products.

 Identifying key features in products that will appeal to customers.

 Working with the marketing department to develop marketing campaigns for each product.

 Researching trending keywords and marketing innovations.

 Planning product launches.

 Studying analytics relating to product campaigns.

 Developing product positioning and messaging strategies

 Creating marketing materials and sales collateral to support product launches

 Conducting market research and competitor analysis

 Collaborating with the product team on product roadmap and features

 Planning and execution of marketing campaigns to drive product adoption

 Conducting market research and analyzing customer needs and preferences for an effective go-to-

market strategy and establishing strategic buyer personas

 Developing product positioning, messaging, and product strategies that resonate with the new

product and the target market

 Creating compelling marketing collateral, including product presentations, whitepapers, case

studies, and sales enablement materials that showcase product features and their value proposition

 Planning and executing product launches and promotional marketing campaigns

 Collaborating with the product team throughout the product lifecycle to align the product

development roadmap with marketing activities

 Monitoring and analyzing product performance, market trends, and competitor activities to

identify opportunities and make data-driven recommendations for product improvements

 Develop and execute go-to-market strategies for new product launches, including messaging,

positioning, and pricing.

 Conduct market research to identify customer needs, preferences, and trends, and use insights to

inform product development and marketing decisions.

 Collaborate with cross-functional teams, including product management, sales, and creative, to

ensure alignment and successful product launches.

 Create and manage marketing campaigns across multiple channels, including email, social media,

and advertising, to drive product awareness and adoption.

 Analyze and report on key performance metrics, such as conversion rates and customer acquisition

costs, to optimize marketing campaigns and inform future strategies.

 Develop and maintain product collateral, such as sales decks and product sheets, to support sales

efforts and educate customers on product features and benefits.

 Stay up-to-date on industry trends and competitive landscape, and use insights to inform product

and marketing strategies. - Develop and execute go-to-market strategies for new product launches,

including messaging, positioning, and pricing.

 Conduct market research to identify customer needs, preferences, and trends, and use insights to

inform product development and marketing decisions.

 Collaborate with cross-functional teams, including product management, sales, and creative, to

ensure alignment and successful product launches.

 Create and manage marketing campaigns across multiple channels, including email, social media,

and advertising, to drive product awareness and adoption.

 Analyze and report on key performance metrics, such as conversion rates and customer acquisition

costs, to optimize marketing campaigns and inform future strategies.

 Develop and maintain product collateral, such as sales decks and product sheets, to support sales

efforts and educate customers on product features and benefits.

 Stay up-to-date on industry trends and competitive landscape, and use insights to inform product

and marketing strategies.