Job Title: Content Manager – SaaS (Auto Repair Software) at Torque360

Location: Onsite – Gulberg, Lahore

Type: Full-Time

Experience: 3–5 Years (SaaS or B2B content marketing)

Feel free to reach out at Nahyan Jasim or nahyan@torque360.co

About the Role:

We are seeking a skilled Content Manager with a strong SaaS background to lead content strategy and execution for our automotive repair software. The ideal candidate will have a deep understanding of SEO, the U.S. B2B market, and content performance metrics, and be able to craft content that drives engagement, traffic, and conversions.

Key Responsibilities:

1. Website & On-Page SEO Content:

Write and optimize high-conversion website content (e.g., homepage, features, pricing pages). Apply on-page SEO best practices: meta tags, header structure, internal linking, and keyword targeting.

Collaborate with designers/developers to execute content changes and A/B tests.

2. Off-Page Content & Landing Pages:

Create campaign-specific and geo-targeted landing pages for the U.S. market.

Support backlink strategies and digital PR through SEO-aligned content.

Develop gated assets (eBooks, guides, checklists) for lead generation.

3. Blog & Pillar Content Strategy:

Build and manage a strategic content calendar for SEO-optimized blog and educational posts.

Create comprehensive pillar pages with topic clusters to improve organic rankings and authority.

Position the brand as a thought leader in the auto repair software space.

4. Competitive Content & Keyword Analysis:

Perform content gap and competitive keyword analysis against key players

Use tools such as Ahrefs, SEMrush, and Google Search Console to discover opportunities.

Track keyword performance and continually optimize content for growth.

5. Product-Focused Storytelling:

Translate complex features into benefit-driven content for product launches and updates.

Work closely with the product and marketing teams to align messaging across customer touchpoints.

Required Skills & Experience:

3–5 years of content marketing experience in a SaaS or B2B environment targeting the U.S. market.

Strong portfolio with SEO-driven content (blogs, landing pages, web copy, and gated assets).

Proven expertise in content strategy, SEO writing, and storytelling for digital channels.

Experience using WordPress, SurferSEO, Ahrefs, SEMrush, HubSpot, or similar tools.

Deep understanding of the U.S. auto repair or automotive tech landscape (preferred).