LeaseMagnets operates as a digital leasing assistant, primarily serving the real estate industry. The company's main product is a video-based digital leasing assistant that can be integrated into any apartment website. This tool is designed to simplify the process for renters, providing a more comprehensive view of the property and helping them visualize life at the potential new home. The company also offers personalized tours and multi-source attribution, which can convert more paid traffic into signed leases. Additionally, LeaseMagnets provides tools for launching better apartment marketing campaigns and powering more personalized virtual touring.