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Sales Representative



Sales & Business Development
United States
Posted on Friday, June 16, 2023

Trala is a tech-powered online music school. Our mission is to make world-class music education accessible to every single person on Earth.

Right now, music education is so expensive that the joy of music is available only to the rich and urban. Imagine instead a world where all 4 billion people who will pick up an instrument in the next 30 years could get a world-class education. That is the future we’re creating.

Our first product, Trala: Learn Violin, is a mobile application that teaches anyone how to play violin. We do this using movie-quality tutorial videos featuring diverse violinists, signal processing that listens to students play their real violins and gives instant feedback on every mistake, and a curriculum that prioritizes accessibility and diversity.

Over the last 3 years, we have grown Trala to 500,000+ downloads, students in 193 countries, and support from some of the most famous violinists in the world (such as Joshua Bell). Our students are ages 7 to 70 and live in rural Montana, Lebanon, tiny Pacific islands, Hong Kong, and our hometown of Chicago. They’re not businesses or governments, they’re people. They’ve dreamt of learning violin for years and we’re fulfilling those dreams.

In the next 18 months, we will:

  • Roll out new instruments in new languages.
  • Create an educational curriculum that gets better with every new student we add.
  • Unleash our students’ creativity by allowing them to create their own content.
  • Grow our 1-on-1 lessons program from 500 lessons/month to 10,000 lessons/month.

We’re headquartered in Chicago. We are open to remote applicants.

The role:

As Trala’s Sales Representative, you will be the first point of contact for prospective students interested in taking private violin lessons. Your mission is to sell new students private lessons, either as an introductory trial lesson or a recurring private lesson subscription. This is achieved by becoming familiar with Trala’s service model and product, establishing rapport and effectively communicating this to prospective students, and assisting prospective students in signing up for private lesson(s). On the day to day, you’ll take sales calls with individuals who are eager and interested in taking lessons, share insights from calls with our team to improve our customer experience, and collaborate / train with other sales representatives.

Our current full time team members have been taking these calls and because of the success, we have decided to make this a specialized position. You get the rare opportunity to be the initial contact with our students, hear their story, and help connect them to accessible music education! As someone who is currently taking these calls (yes, me, the writer of this JD), I’ve enjoyed meeting passionate people around the world who are picking up the violin for the first time.

  1. Previous sales experience or a clear interest and passion for sales.
  2. Motivated and target driven. We have clear metrics we aim to meet each month.
  3. Action-oriented. Moves with purpose, urgency, and adventure.
  4. Ambitious & hands-on. Willing and eager to learn new skills.
  5. Excellent verbal and written communication skills.
  6. Comfortable with technology. We will train you on our sales software.
  7. Musical background is a plus but not required.
  • As the Sales Development Representative, you’ll grow professionally very quickly and you’ll assist in bringing in new students, directly contributing to Trala’s growth.
  • Trala deeply impacts peoples’ lives all across the world. These are dreams you’ll be fulfilling. Not “leveraged data monetization” or whatever value Facebook claims to provide these days.
  • Trala is funded by amazing people like the CEOs of LinkedIn and Duolingo. These folks are leaders in education & growth and are our mentors. They can be your mentors, too.
  • Trala prioritizes diversity, inclusion, and righting economic and social wrongs in music education. We strive to make our corner of the world a better place.
  • You’ll be paid well and work with people who are the best at what they do.
  • Read up about the types of people you’ll be talking with at www.trala.com/student-stories.

Pay Structure

  • Base pay + commission.