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Product Marketing Manager

Twelve Labs

Twelve Labs

Marketing & Communications, Product
San Francisco, CA, USA
Posted on Tuesday, April 30, 2024
Who we are
At Twelve Labs, we are pioneering the development of cutting-edge multimodal foundation models that have the ability to comprehend videos just like humans do. Our models have redefined the standards in video-language modeling, empowering us with more intuitive and far-reaching capabilities, and fundamentally transforming the way we interact with and analyze various forms of media.
With a remarkable $77 million in Seed and Series A funding, our company is backed by top-tier venture capital firms such as NVIDIA’s NVentures, NEA, Radical Ventures, and Index Ventures, and prominent AI visionaries and founders such as Fei-Fei Li, Silvio Savarese, Alexandr Wang and more. Headquartered in San Francisco, with an influential APAC presence in Seoul, our global footprint underscores our commitment to driving worldwide innovation.
We are a global company that values the uniqueness of each person’s journey. It is the differences in our cultural, educational, and life experiences that allow us to constantly challenge the status quo. We are looking for individuals who are motivated by our mission and eager to make an impact as we push the bounds of technology to transform the world. Join us as we revolutionize video understanding and multimodal AI.
About the Role
We are seeking a skilled and experienced Product Marketing Manager to drive awareness and adoption of foundation models starting with clients in Media and Entertainment. As a key member of our go-to-market team, you’ll play a critical role in shaping our strategy and helping bring Twelve Labs to industry-leading businesses. This is a unique opportunity to create a market category and bring cutting-edge multimodal video models to market.
The ideal candidate will have an understanding of the Media and Entertainment landscape, strong product marketing experience, and ideally a background in investment banking or management consulting.

In this role, you will

  • Develop and validate hypotheses on the right go-to-market strategy for Twelve Labs to bring cutting-edge multimodal video models to the market
  • Collaborate with Product, Sales, and Engineering to define product positioning, messaging, and value propositions tailored to Media and Entertainment customers
  • Create compelling content, including product collateral, case studies, whitepapers, and blog posts, to educate and engage prospects and customers
  • Plan and execute product launches, campaigns, and events to generate demand and build brand awareness within the Media and Entertainment ecosystem
  • Partner with sales and customer success teams to enable them with the necessary tools, knowledge, and insights to effectively sell and support our solutions
  • Analyze market feedback, usage metrics, and customer data to inform product development and optimization efforts
  • Develop and manage relationships with key industry influencers, analysts, and partners to amplify our brand and thought leadership
  • Monitor and report on the performance of product marketing initiatives, providing data-driven insights and recommendations to leadership

You may be a good fit if you have

  • 5+ years of product marketing experience, with a proven track record of success
  • Preferred 2+ years of experience in investment banking or management consulting, with exposure to the Media and Entertainment sector
  • Strong understanding of the Media and Entertainment landscape, including key trends, challenges, and opportunities
  • Exceptional communication and storytelling skills, with the ability to craft compelling narratives and messages for diverse audiences
  • Demonstrated ability to thrive in a fast-paced startup environment, learn and iterate quickly to find the right path to success
  • Deep curiosity and creative problem-solving abilities, with a data-driven approach to decision-making
  • Collaborative and cross-functional team player, with strong project management and leadership skills
  • Willingness to travel as needed for customer meetings, events, and conferences
Even if there are a few checkboxes that aren’t ticked through your prior experience, we still encourage you to apply! If you are a 0-to-1 achiever, a ferocious learner, and a kind and fun team player who motivates others, you will find a home at Twelve Labs.
We welcome applicants from all walks of life and are committed to equal-opportunity employment. We cherish and celebrate diversity not just because it is the right thing to do, but because it makes our company much stronger.
Benefits and Perks
🤝 An open and inclusive culture and work environment.
🧑‍💻 Work closely with a collaborative, mission-driven team on cutting-edge AI technology.
🦷 Full health, dental, and vision benefits
✈️ Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years.
🏙 Remote-flexible, offices in San Francisco and Seoul and coworking stipend
🛂 VISA support (such as H1B and OPT transfer for US employees)