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Director, Product Marketing

Veho

Veho

Marketing & Communications, Product, Sales & Business Development
Philadelphia, PA, USA · Chicago, IL, USA · Houston, TX, USA · Boston, MA, USA · Atlanta, GA, USA · New York, NY, USA · Denver, CO, USA · Illinois, USA · United States · Denver, CO, USA · Dallas, TX, USA · New York, NY, USA · Texas, USA · Austin, TX, USA · Atlanta, GA, USA · Philadelphia, PA, USA · Chicago, IL, USA · Remote
Posted on Wednesday, March 6, 2024

About Veho

Veho is the post-purchase experience company that unlocks the potential of everyday consumers and brands to fully participate in e-commerce. Building an entirely new end-to-end logistics infrastructure, powered by the latest technology and designed for the modern era of shopping, Veho is reinventing shipping, and all parts of the post-purchase experience as we know it. By removing the pain from delivery and returns, Veho is creating powerful opportunities for brands to engage and build deep loyalty with their customers like never before.

About the Role

Veho is seeking an experienced Director, Product Marketing to lead our product marketing initiatives. This strategic role involves working closely with our marketing, product, operations, and sales teams to drive the adoption and success of Veho's solutions. The ideal candidate will be a creative and analytical thinker, experienced in crafting compelling product narratives and executing marketing strategies that resonate with our target audiences. Preferably in eCommerce logistics focused on enterprise accounts.

Key Responsibilities

  • Strategy Development: Develop and execute a comprehensive product marketing strategy that aligns with Veho's business goals and addresses the evolving needs of the e-commerce logistics market.

  • Product Positioning: Craft compelling messaging and positioning that clearly articulates the value and benefits of Veho's solutions to our target audiences.

  • Market Intelligence: Conduct market research to understand industry trends, competitive landscape, and customer needs. Use insights to inform marketing strategies.

  • Content Creation: Lead the creation of engaging and informative content across multiple channels, including website, blog, case studies, and presentations, to educate the market and drive demand.

  • Sales Enablement: Equip the sales team with the tools and resources they need to effectively sell Veho's solutions, including sales collateral, presentation materials, and competitive intelligence.

  • Cross-functional Leadership: Collaborate closely with product management, engineering, sales, revenue operations, and customer success teams to ensure cohesive product strategies and consistent messaging.

  • Performance Measurement: Define and track key metrics to measure the effectiveness of product marketing activities, adjusting strategies as necessary to achieve business objectives.

Qualifications

  • 7+ years of experience in product marketing, preferably in eCommerce logistics focused on enterprise accounts.

  • Proven track record of developing and executing successful product marketing strategies leading to an increase in sales velocity and deal win rates.

  • Strong analytical skills, with the ability to translate complex product features into clear, compelling value propositions.

  • Preferred experience working with Hubspot (CRM) and HighSpot or similar sales enablement tools

  • Demonstrated ability to collaborate effectively with cross-functional stakeholders at all levels.

  • Highly organized and results-driven, with a passion for innovation and customer success.

  • Bachelor's degree in Marketing, Business, or related field preferred.

While Veho is a remote-first company, we’d prefer candidates to reside in one of our operational hubs, which includes Denver, Dallas, Austin, Chicago, New York, or Atlanta.

Veho is a growth company that looks for team members to grow with it. Veho offers a generous ownership package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Veho employee shares one galvanizing mission: to revolutionize the world of package delivery by creating exceptional experiences for customers and drivers. We are deeply value-driven (Team Up, Drive Impact, Take Ownership, Solve Bigger, Obsess Over Experience, Make Today Count) and care tremendously about investing in people. We are committed to creating a diverse team and an environment that provides everyone with the opportunity to do the work of their lifetime. Veho is unable to provide sponsorship at this time.

Veho is committed to nurturing, cultivating and preserving a diverse and inclusive work environment. Empathy and respect for each other is core to our values and a central part of working here every day. The diversity of our employees, drivers and applicants is welcomed and encouraged.

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