Senior Associate, Content Marketing
Veho
About Veho
About the Role
What You'll Do
- Write, edit, and publish blog posts that align with SEO strategy and audience needs
- Transform complex logistics topics into accessible, engaging content for shipper and driver audiences
- Support product articles, case studies, and educational content based on strategic direction from brand leaders
- Collaborate with subject matter experts across the organization to develop authoritative content
- Ensure all content maintains brand voice, quality standards, and editorial guidelines
- Write copy for email campaigns, landing pages, and promotional materials
- Support thought leadership initiatives by drafting articles, LinkedIn posts, and executive content
- Coordinate content support for integrated marketing campaigns with senior marketers
- Adapt messaging for different audiences (shippers, drivers, partners) and channels
- Contribute to sales enablement materials and customer communications as needed
Social Media Management
- Organize and execute social media posting schedule based on the brand calendar
- Manage content distribution across LinkedIn, X (Twitter), Reddit, and emerging platforms
- Create platform-specific content that drives engagement and amplifies brand messaging
- Monitor social channels for engagement opportunities and respond appropriately
- Stay current on platform updates, best practices, and emerging trends
- Work with the Head of Brand to maintain positive brand presence
- Gather and share driver and employee testimonials and success stories
- Support recruitment marketing efforts through authentic storytelling
- Maintain editorial calendar and publishing schedules across all content channels
- Coordinate with stakeholders to ensure timely content delivery and approvals
- Track content through production from ideation to publication
- Manage content workflows and ensure deadlines are met
- Track and report content engagement KPIs (traffic, engagement, conversions)
- Analyze content performance to identify trends and opportunities
- Compile regular reports on content and social media metrics
- Recommend optimizations based on performance data
What You'll Bring
- Advanced-native ability in English (C1-C2 Proficiency) — Exceptional writing, editing, and communication skills with mastery of grammar, style, and tone
- Content Marketing or Journalism Experience — 3-5 years of professional content creation experience with a strong portfolio
- Strong Organizational/Project Management Skills — Proven ability to manage multiple projects, meet deadlines, and keep complex workflows organized
- Portfolio (or PDF of examples) demonstrating writing ability and style across diverse formats (blog posts, social content, campaign, etc).
- Proficiency with content management systems (WordPress, HubSpot, Webflow)
- Understanding of SEO best practices and how to write for search
- Ability to translate technical or complex topics into clear, accessible content
- Strong attention to detail with commitment to accuracy and quality
- Collaborative mindset with ability to work cross-functionally
- Comfort with data and using analytics to inform content decisions
Preferred
- Background in B2B SaaS, logistics, supply chain, or technology sectors
- Experience managing social media accounts for brands or organizations
- Knowledge of LinkedIn marketing and thought leadership strategies
- Familiarity with email marketing platforms (HubSpot, Mailchimp, etc.)
- Basic graphic design and video editing skills (Canva, Figma)
- Experience with content analytics tools (Google Analytics, social platform insights)
- Understanding of paid social and how organic content supports paid efforts
- AP Style or other editorial style guide expertise