Our team at Vertru has a suite of exciting projects underway, and we are looking for the right candidate to help us execute them in the marketing coordinator role. With various campaigns and initiatives on the horizon, we’re hiring an aspirational marketing coordinator to design and oversee marketing campaigns across platforms to reach company goals, increase brand awareness and generate user sign-ups to our solutions.

Responsibilities:

• Work directly with executive team to design, implement and manage key marketing campaigns, with a focus on LinkedIn and with the goal to drive sign-ups and lead generation to our new suite of software tools and solutions.
• Management of email marketing: Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends).
• Segment lists based on behaviors like past email engagement and website interactions (content downloads,site page visits, etc.).
• Measure results and optimize the lead nurturing workflows for these segments to convert leads intocustomers.
• Perform basic competitive research to understand what’s happening in the market and incorporate yourfindings into each campaign for better results and activation.
• Conduct analysis to determine the effectiveness of each marketing campaign, and report key findings tostakeholders.

Requirements:

• BA/BS or equivalent working experience, and experience scaling marketing operations at software start-ups.
• Working knowledge of customer relationship management (Pipedrive ideally, plus integrations) and contentmanagement system (CMS) platforms.
• Demonstrated project management experience.
• Research and analytical skills.
• An understanding of digital marketing tools and tactics.
• Demonstrable results achieved in campaigns in case-studies during consulting engagements or prioremployment.
• Adept at email marketing and proven results in growing email lists organically as well as targeted andeffective purchased lists.
• Work will be mostly remote with company HQ in NYC.